With unemployment rates climbing rapidly towards 10% and the credit markets frozen, most small business owners would try almost any methods to double their business in the next 30 days.
And the exciting news is that it is possible in any local market. All it requires is a sound strategy and getting back to the basics.
This may not sound sexy and exciting but is an almost guaranteed way to put money in your pocket.
So if you can have just one marketing method right now to grow your business what be the one strategy that you give you the highest return on investment?
1) Finding and Recruiting JV Partners.
The fastest way to grow your business is to sell directly to another small business owner who already has a list of qualified prospects. Preferably the ones who compliment your services.
I understand that you may be hesitant to approach a JV partner or brace the subject with them. But if you find the right partner you can literally dominate your local market.
If you are a doctor, you could team up with a local dentist. Imagine a cross endorsement or promotion. Think of the revenue share and ability to double your market share overnight.
I found one of the best way to target savy joint venture partners with some really good marketing chops is to use Google.
Here is a strategy I use quite effectively. Let’s say you are a Doctor in Chicago and looking to connect with a local dentist. Just type in dentists in Chicago in the Google search box. Any marketing savvy business will appear either in the organic or paid search area.
This is where you can connect with professionals to build a relationship and if you are able to put together a team of JV partners, you can dominate your local market.
Don’t make the mistake of finding only one JV partner.
Think about it: how many times have you heard someone comment, “I can’t get anyone to promote my offer”? Or, maybe you’ve said it yourself?
Don’t ever let that stop you. Now is the time to embrace the change and do what’s required to dominate.
2) Profiting from Pay Per Click Marketing.
Ah the mysteries of PPC marketing. Does it really work? Well the real question… why is Google a billion dollar company if online marketing does not work?
If you talk to people who are new to pay per click (PPC) marketing, you’ll often hear horror stories of folks dumping hundreds or even thousands of dollars into AdWords with nothing to show for it.
They don’t gather leads, they don’t make sales.
Next thing you know, these struggling small business marketers are posting on forums, “AdWords doesn’t work.” Of course those that make a profit every day (sometimes to the tune of tens of thousands of dollars) know differently. And with a little guidance, the struggling PPC marketers could start turning a profit, too.
But the keys to success and doubling your leads are quite simple
Measure the return on investment of PPC dollars spent. Only invest money if your returns are high.
Develop the system to turn leads into dollar. 80% of PPC marketing is actual conversion of leads.
Create a simple system to test and track their way to success.
Don’t ever outsource your PPC advertising to any telemarketers who solicits you over the phone. This is almost a recipe for disaster.
These simple steps alone with the right long term strategy can almost double your leads and sales in the next 30 days.