Ezine advertising is one of the most successful forms of advertising on the web because it lets you get targeted responses to your ads in the shortest amount of time. In this article we will be looking at three effective solo ad techniques that will aid you in getting the most out of your ad.
One of the most important things that you need to keep in mind before you start running your solo ad is to subscribe to the ezine and check it out. You want to make sure that the ezine offers high quality content and goes hand in hand with your offer. By seeing the other ads in the ezine, you will get a good idea of what your own ad will look like. Before you spend the cash to invest in a solo ad it makes sense to be fully prepared. You need to ask the ezine publisher all your questions way before you begin. Any ezine that you choose to publish your ad with has to be of high quality and you shouldn’t ever compromise on that. You shouldn’t avoid this process, even if it takes you some time to get used to it because you are new. Your ad has to be extremely professional which is why you need to ensure there aren’t any spelling mistakes. If you don’t take your ad seriously, people will wonder how good your product can be and most avoid answering ads that look unprofessional. So they tend to co-relate the quality of your ad to the product. You have to ensure that the flow of your ad is consistent with what you had in mind, alongside checking it for spelling errors. Read it out loud once and you’ll know instantly if you’re going wrong somewhere. You should also look at the formatting of your ad and see to it that it’s exactly like you intended. Don’t make it too complicated and try to keep it simple.
Ensure that your ad is targeted to the readers of the ezine you will be placing your ad in. Just because you think any ezine is ok, that doesn’t mean you can publish any ad in any ezine. You need to be as targeted as possible. Presuming that you are marketing an ebook that promotes weight loss through Yoga, then you have to run your ads in targeted ezines in the niche, which is weight loss. On the other hand, don’t be bothered if you can’t get it to be too targeted because as long as the readers of the ezine are interested in your product you will be find. Your whole objective here is to not go out of context because the more targeted your audience is, the better response you will receive. This article clearly shows that the consistent implementation of these strategies is the key to finding success with solo ads.
No sky is bluer, no air crisper, no leaf greener than after a storm, and Travis Tritt is adding a musical addendum to that list with the release of The Calm After . Part metaphor and surprisingly literal, the title is reflective of a fresh and focused start for one of the most successful and acclaimed musical creators of his era. The tumult his music has come through to get this point, however, is very real."I feel so humbled and blessed to be where I am right now," says Travis, who will release the album on his own Post Oak Records. "My voice has never been stronger, I'm constantly playing and working to become a better guitar player, banjo player, vocalist and songwriter. I am honestly as excited about the creative process and performing now as I was the day I signed my first record deal."The highly abbreviated Tritt timeline has the young Georgian incorporating lifelong influences in Southern Rock, blues and gospel into his country during a honky-tonk apprenticeship that led him to Warner Bros. His 1990 debut Country Club and its succession of hits put him in the vanguard of the genre's early '90s boom. At the same time, his conspicuous lack of a cowboy hat and musical aggressiveness set him apart. The next eight albums and scores of hit singles led him to amass more than 25 million in career album sales, two Grammys, three CMA Awards and a devoted fan base that filled venues coast-to-coast.A 2006 recording session for a Sam Moore album proved fateful when producer, musician and American Idol judge Randy Jackson complimented Travis on his vocals. The meeting led to a co-production collaboration on Tritt's next album, which would eventually be titled The Storm. The name, unfortunately, fit in ways no one would have expected.Released in 2007 on the independent Category 5 Records, The Storm soon became embroiled in one. The company founder was funding the label through ill-gotten revenue in his principle business. "Because of the legal problems he ran into, which eventually led to him going to jail, the promotional push dried up and the label eventually failed," Travis explains. "The album never really got an opportunity to see the light of day. We did release a single and we got great response with reviews, but there was never a properly executed marketing or promotion plan."Great response is putting it mildly. People wrote, "Jackson effectively brings out the soul in the country singer on cuts that venture into gospel and blues terrain." The Associated Press said, "Tritt roars back with The Storm." Boston Phoenix called the album "proof that even today the difference between rural blues and rural country is just a matter of pigmentation."Nevertheless, the label's demise sank the project and led to years of litigation. The final settlement, reached in 2012, remitted master recordings for The Storm to Tritt. He knew exactly what he wanted to do. "I've been talking about starting my own record label for five years, and it all hinged on having those masters back in my control so we could kick off with that." Hence, The Calm After .Pleased as Travis was at the opportunity to re-introduce music he'd poured himself into, he was also intent on fulfilling his initial vision. Originally a 12-track release, the album's sessions actually yielded 14 finished recordings, with the two unreleased selections being Tritt's take on the band Faces' "Stay With Me" and the Patty Smyth-Don Henley duet "Sometimes Love Just Ain't Enough." The latter had been intended as a pairing with an established female country artist. "When we were closing out the album, the timing was off because the scheduling just didn't work out for the short list of women I thought had the soul to make that song special. So we basically shelved it."Fast forward several years, and Tritt discovered that if the perfect duet partner doesn't materialize, you can always grow your own. On a family car trip, the unreleased track came up on his iPod. "My 15-year-old daughter Tyler Reese, who had never heard the song, started singing along in the backseat. When it ended she had me play it again five or six times. I was listening to her sing it and I was impressed, but I didn't say anything. When we got home, I told my wife that I thought she could really do a great job on this song. We agreed, so I took her in the studio last year and had her sing the female parts. I know I sound like a biased parent, but she really did nail it and the proof is in the track."As his daughter's voice takes wing, Travis Tritt finds his own career enjoying a new spring. He already has plans to follow the initial release with a variety of music projects, including a new, mostly acoustic project with former No Hats Tour chum Marty Stuart. "We've got four tracks done on sort of a throw-back project that is on the exact other end of the spectrum from The Calm After , which is very heavily produced," Travis explains. "I'm playing acoustic guitar, Marty is on acoustic and mandolin, there's an upright bass, keys, light percussion and that's it."In the meantime, his performance slate is full as he rolls out a full-band production in 2013 following three years of well-received solo-acoustic shows. He's also become a force in Atlanta sports, performing at the 1996 Olympics, two Super Bowls, a World Series Game, the opening of the Georgia Dome, the final Braves game at Atlanta-Fulton Country Stadium and, in 2013, the NCAA men's basketball championship.Through it all, music is still what gives him joy. "I turned 50 years old this year, strictly going off the date my mother told me that I was born," he laughs. "I need to go back and check my birth certificate, because I don't feel that old. In my head, I still feel like I'm 28-years-old. I have the same energy, the same amount of love for live performance and for working in the studio that I had when I was first getting started."The odd thing is, and I can't explain this, but I think I'm singing better than I did in my 20s and 30s. I know it's not supposed to be that way, but there's just a control that comes with maturity. Plus, I've got a higher range now than I had when I was in my early 30s. And since we started doing the acoustic shows, people come up to me commenting on my singing or, more often, my guitar playing."I get that a lot. In fact, that's how I ended up working with Randy Jackson. After I came out of the vocal booth on that Sam Moore session, Randy looked at me and said, 'Man, I had no idea that you had that blue-eyed soul thing going on.'"We've even joked about having t-shirts made up that say, 'I Never Knew Travis' followed by phrases like, 'Played The Banjo Like That,' 'Can Sing Like That,' 'Had That Many Hits,' 'Is That Good A Guitar Player.', etc. You know, it's fun," he smiles. "At 50, to still have a career and be able to surprise people with music I'm humbled and very thankful. It's a God given gift." Which is another way of saying that for Travis Tritt, it's nothing but clear skies, open windows and dry pavement ahead.