Have you been selling popular items on eBay but somehow have a low sell through rate? It happens to the best of us sometimes. In this article, I will cover list of things that you can do to make sure that your item is getting the attention it deserves.
Know your item. And by know your item, I don’t mean just know what you know. Learn what other people know about your item, specifically other people that are selling it on eBay. Cruise through other people’s listings of the same item you’re trying to sell. Particularly, look at PowerSellers listings. They have to be doing something right to be a PowerSeller. You might want to see what type of information they’re including in their listings. Also, pay attention to the title they use for their items. Like the old saying goes, “If you can’t beat them, join them”. Try to model your auctions after what successful sellers are doing. Doing this step alone will increase your odds of success significantly.
While you’re checking out other people’s listings for your item, check out what they’re selling the item for. Look at their starting price and how they listed the item as far as if they listed it under a traditional auction style bidding listing or if they listed it as fixed price. If someone else’s fixed price is lower than yours, you can take a wild guess of who a buyer will purchase the item from first. Unfortunately, competition is steep on eBay. If you can’t offer your item at a competitive price, you might want to think about selling something else.
If you don’t have a picture for your item, this is a very likely reason as to why it’s not selling. Most buyers won’t purchase an item that doesn’t have a picture. People like to see what they’re going to get before they buy an item. If you don’t have a digital camera, and you’re really trying to be serious about your eBay selling, it’s time to invest in one.
Do you check your emails regularly? A lot of potential customers will send you emails with questions about your item. Not answering these emails before the auction runs out is like letting sales slip through your fingers. Customers send you emails because they are interested in buying YOUR product. Very interested, or else they wouldn’t have taken the time to email you at all. If you don’t answer your emails in a timely manner, it’s likely you’ll lose the sale to someone else who is more attentive to their customer’s needs.