Recently Fast Company printed its 2009 list of the fifty Most Innovative Companies. Team Obama topped the list (that may, and probably will be the subject of another post). However as amazing as that news was, what struck me was that thirty three of the previous year’s fifty didn’t create the list.
Wait… 33 of 2008’s fifty most innovative companies fell from innovation grace simply one year later? How is that this attainable? How will thirty three of the planet’s most innovative organizations fail to continue being innovative, or at least exceptionally innovative? Wasn’t there innovative prowess enough to keep them innovative?
Higher nonetheless – what about the 33 million companies that weren’t even within the running? In this era of “innovate or perish,” a topic we tend to discuss usually, how is it that therefore few companies are very doing abundant that’s innovative – even once they’ve managed to try to to some of it within the past?
One of our most well-liked, recent Tweets stated that thinking about innovation isn’t the identical as innovative thinking. And that gets to the crux of the matter. There is a ton of speak about innovation these days. However when it comes right right down to it, most organizations don’t very do abundant regarding it, or at least not much that ends up in real, ongoing innovation.
Bringing in management consultants does not do it. Saying a brand new era of corporate innovation does not do it. Adding the word to the mission statement doesn’t do it, and neither does charging managers with the task of fostering a lot of innovation in their teams.
After all, merely “making a culture of innovation” alone doesn’t do it. Of course, innovation does need a fertile culture, in the sense that an environment should exist in that it can actually happen. Innovation requires inventive thinking that is allowed to be freely expressed and acted upon. A culture that reacts to “think completely different” – even “think totally different” that ultimately fails – with disapproval, can not inspire the courage it takes to place one’s ideas on the line.
However it’s the individuals, not the culture, who innovate.
In the top, what is really required for innovation to happen is a combination of motivation, freedom, systems, data and responsibility.
Motivation to form the trouble in the primary place.
Freedom to explore and specific, while not concern of reprisal.
Systems for sharing, developing and promoting ideas throughout an organization.
Data, talent and skills needed to actually rework an idea into a viable arrange and, ultimately, a reality.
And responsibility for ensuring that it all happens.
Who is accountable for making certain that these varied, essential parts are in place? Leadership, of course. If history and the news tell us nothing else, it proves that real, ongoing, effective innovation is a top-down process. It must be mandated, inspired, nurtured and championed by the corporate leader. Apple, Google, Amazon, Zappos – oh, and after all, Team Obama – all have innovative leaders driving the process. Why? As a result of others in a company can rarely have the courage or freedom to require on the challenge. Only a leader will.
Innovation is a advanced method that involves emotional, psychological, technical and operational factors. If you are missing simply one, you’ll never (or now not) notice yourself on the “most innovative” list.
Better luck next year!
Mitchell Rigie and Keith Harmeyer, have a combined forty+ years experience operating in the strategic marketing communications field. SmartStorming is the results of their personal expertise and expertise, plus intensive analysis and sensible application within the areas of innovation, peak inventive performance, cluster dynamics and interpersonal communication. SmartStorming helps corporations that are struggling to become more innovative and competitive. Through coaching programs, consulting, coaching and expert facilitation, SmartStorming helps dramatically increase the output of fresh, new ideas by teaching organizations how to take their cluster brainstorming and artistic idea generation to an entirely new level of effectiveness. SABUNG AYAM