How much do you know about yourself? Do you know your strengths? Do you know how to read other people? Willingness to invest in personal development is an often overlooked, but extremely important, trait of a successful business owner.
Here are 3 areas where an investment in understanding your personality will pay off:
Work with the clients you connect with the best. When it comes to marketing you always hear about target market but what about your ideal client? When I work with my clients to define their ideal client we don’t stop at demographics. We dig into their favorite clients, the ones they want to fill their practice with, and what it is about them that makes them so fun and easy to work with. Understanding yourself is the first step. We usually tend to attract people who are like us so the more we understand ourselves and how we operate at peak performance the easier it is to identify those same traits, or complementary traits, in others. The bottom line: dig in and find out what makes you perform at your peak and start attracting others who share your strengths.
Become a better salesperson. Have you ever wondered why your prospect’s eyes glaze over when you launch into your presentation? Or why some prospects need a more information to make a decision even though you feel like you have provided everything they need to know? If you are a very detail-oriented person you may feel most comfortable when you have all of your bases covered and that may include providing your prospect with an inches thick presentation which can leave them overwhelmed with information. If you need that level of detail by all means gather it all up. Just keep it to yourself unless your prospect wants it too. On the other hand, if you require little information to make decisions you may assume other people are the same and that can leave some prospects feeling like they do not have enough details to make a decision. The bottom line: increase your self-awareness and increase your sales.
Build a strong network. You may have noticed that you connect better with some people than you do with others. In fact, some people just rub you the wrong way. You may think that as a solo entrepreneur you don’t need to worry about getting along with people other than your prospects and clients but that is far from reality. One of the most important tool in the solo entrepreneur’s toolbox is your network. Your network includes referral partners, joint venture partners, and leaders in the community. The more clear you are about your strengths the more you can focus on building relationships with others who share the same values and vision that you do. The bottom line: steel sharpens steel so invest your time in building relationships with people who make you better, and vice versa.
Personal self development is a skill you have total control over. It is a fact that successful people invest both their time and money heavily in personal and professional development because it gives them an edge over their competition. This is why I include a strengths assessment when I’m working with a client to develop their business plan. It’s the secret sauce that gives them an edge. If you want to gain a competitive advantage, consider an assessment to uncover your strengths. A great place to start is with a DiSC personality assessment. Once you know yourself, the sky’s the limit!
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SoLo- IuBiRe de GoLaN by BuLaRCa
SoLo- IuBiRe de GoLaN by BuLaRCa