Build Your Audience, Perceived Expertise, and Lists With Free eBooks

One of the most interesting things about the world of Internet marketing is the way a single tool or strategy can be used in so many different ways. There is probably no better example of that than the free eBooks. People give away eBooks every single day and their reasons vary a great deal. Here are just a few of the ways distributing free eBooks can work for you.

The Viral eBook.

A very effective and interesting eBook that hits on the right topic at the right time can go viral. It can be a great way of increasing the number of people who are aware of you and letting them know what you are all about. If can push the right buttons in the right way, you can put your name and thoughts in front of a massive audience.

The eBook as a Source of Expertise.

When you have a handful of free eBooks circling the online world, you will soon find yourself more highly regarded as an expert in your niche or field. They show others that you are serious about your topic and that you have something important to say. You will be able to say, “I wrote the book on that!” That can be very helpful in building your reputation and perceived authority on a given topic.

The List Builder.

It is hard to get through an article about Internet marketing without saying, “The money is in the list”. That is because, truth be told, the money IS in the list. In order to build your list’s subscriber base, it is handy to offer some kind of valuable inducement. Few things can fill that role as effectively as free eBooks can.

These are just three of the ways that freely distributing written material online can benefit you. If you have not written a few eBooks yet, you should get started immediately. Every day without them is another day of falling behind the competition. So, either get your fingers on the keyboard or outsource the production of a few eBooks to a content production specialist or copywriter. There are so many good reasons to have a collection of free eBooks at your disposal.