Launches Hantoor-verts

Recently re-launched VIP website and society news specialist, Cairo Gossip, has taken marketing in Egypt to new heights, with the country’s 1st ever horseback marketing campaign. This revolutionary promotional tool devised by Media Republic, the advertising agency and publishing house which lately acquired the internet site, can be noticed for in Cairo’s affluent neighborhood of Zamalek throughout the months of January and February painted onto the sides of horses pulling Egypt’s iconic hantoors.

The advert, which is painted directly onto the horse, is developed making use of skin-friendly vegetable dyes equivalent to these utilised for children’s face painting, making it one hundred% secure. According to the firm, this ingenious type of marketing was conceived as a means for Cairo’s hantoor owners to generate income in the face of Egypt’s dwindling tourism.

“A variety of firms in Europe have tried to advertise on pet dogs in the past” says Waseem El Tanahi, Managing Director of Media Republic. “But with pet culture nonetheless not as widespread in Egypt as it is in other nations, we were trying to think of a medium which would be eye-catching and hugely visible to Egypt’s A class, and the reality that it generates yet another revenue stream for the difficult-hit tourism sector made the prospect all the much more desirable” he added.

The organization, which also owns the number one particular on-line guide to living in Cairo,, acquired Cairo Gossip in July 2013, and have because transformed it to turn out to be the top website for Cairo socialite news on the city’s restaurants, nightlife, events and arts and culture scene.

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About Cairo Gossip
Cairo Gossip is a major on-line website for the ideal of Cairo’s society news. The web site gets the massive news and announcements of the city’s upcoming restaurant openings, nightlife, and arts and culture scene prior to anyone else, and requires its readers behind the glitz and glamour of the capital to keep them informed.

About Media Republic
Media Republic was founded in Cairo, Egypt in 2009 and has turn out to be a leading boutique advertising agency and independent on-line publishing property with titles such as Cairo 360, and Cairo Gossip. The company’s marketing consumers consist of nearby and multinational businesses in sectors such as FMCG’s, hospitality, F&ampB, finance, insurance, and healthcare. It is publishing division specializes in on the web media like the multi-award winning top guide to Cairo, Cairo 360, and Cairo Gossip which it acquired in July 2013. For much more details, check out