With the number of mobile users increasing the competition for more creative and practical mobile applications is also growing. The mobile world keeps buzzing with the latest in mobile applications. There is hype in the market for mobile application development compelling the mobile developers to explore the different mobile application strategies that work across different platforms and different devices. With new applications evolving the latest in application creation and promotion needs to be taken into consideration to get business benefits. Mobile technologies are playing a significant role in signage. The possible benefits of combining digital signage and mobile technologies are tremendous but at the moment few people are exploring this opportunity. There is a potential market being missed. Many companies are providing mobile platforms that work with digital signage thus integrating technology.Digital signage is a system that manages the schedule and delivery of digital content that can vary from messages, graphics, pictures etc to electronic displays. Keeping in mind its functions it presents a lot of potential if it can be used in mobiles to reach a specific target market.
As a separate market altogether digital signage is proving to be a powerful technological communication fast emerging as it delivers compelling information to customers at the right time and right place. Most companies, organizations are opting for this medium to talk to their customers as it is proving to be an effective medium. To play digital content on different platforms that is controlled a digital signage software is required that manages the mix media content. The compelling graphics, displays, text and rich presentations grasps the attention; have a higher impact making it a strong means of advertising driving sales. The advantages are that it reaches a large audience and is also low cost. As the industry is expanding the standards and the digital landscape is also undergoing change. The common usage is resulting in increasing the number of digital signage software being designed. Digital signage is being used for corporate, education, healthcare, retail and many other communication purposes. It is almost everywhere and has lured big names like HP and Intel into the market which means the trend for DOOS are sure to spread. According to Bonin Bough, director of social media for Pepsico Digital will soon be more ubiquitous than TV. Brands are investing more in the digital signage platform to advertise their products rather than TV.
Seeing the potentialthe digital signage market presents, many companies are creating content for DOOHand many TV and Web content production houses are also shifting to content production for DOOH. Digital signage software enables to deliver dynamic multimedia messages, content to any number of end points. Being a digital platform it makes it simpler to target messages to regions, stores based on schedules. It is proving to be a reliable, cost-efficient solution as it can be deployed on networks of any size from small screens to other ones. The lucrative market for digital signage is revolutionizing the world of mobile applications and advertising. SABUNG AYAM