Digital signage and face recognition software usage

Digital signage and face recognition software can be the best tools to increase your business revenues and reduce costs. They enable retailers and advertisers to use lively, media rich messages directed to the target audience anytime and anywhere without human intervention or supervision, saving on manpower costs. Face recognition software detects the presence of human being and distinguishes them by age and gender. The software incorporated into the digital signage system gives you control over your marketing messages. It allows you to deliver real time content, according to the age and gender of the audience visiting your store. Digital signage system increases your ability to impact viewers and customers with the help of full motion and color video, sound and interactive touch screens.


Digital signage and face recognition software let you emphasize specific high margin items, limited offers and clearance sales in real time, you can promote featured products at point of purchase with the help of this system.  There is evidence that nearly 75% of buying decisions are made at the point of purchase. Hence, in store advertising and promotions via digital signage can be effective in increasing your sales.  You can change targeted messages quickly, more easily and cheaply than traditional printed signage.  You need to reprint content regularly, if you use static signage.  Dynamic digital signage offers savings in time, energy and resources.

Digital signage is ground breaking, flexible and attractive. It permits you to customize content, according to your clientele. For instance, if the audience is a young woman, face recognition software detects it instantly. You can then change the content and images that capture the attention of a young woman. Digital signage helps you to take your marketing message at the time when your clientele are more responsive. Hence, you can optimize the effectiveness of your marketing as well as advertising campaigns effortlessly. It integrates into any environment flawlessly, delivering a favorable outcome. You can create brand awareness among new targets and build loyalty among existing customers simultaneously using digital signage system. Whether in consumer goods or in industrial sector, for any given item there are a number of manufacturers and it is absolutely necessary to maintain a market presence. Mass media and psychological evaluation shows that the mind of a consumer is a forgetful thing. The right impact when the consumer gets the idea of purchasing a particular product, creates a decision in his mind. Therefore it is essential to not only be visually present but also influence the prospective customer and digital signage is an invaluable tool.

Nowadays, consumers have numerous choices for products and services. This creates a demand for effective communication systems that place relevant information about product or service at the point of purchase. Digital signage that comes with face recognition software fulfills this requirement greatly. There is software which will focus specifically on eyes and mouth since these express emotions going on in the mind and help further fine tune the ad – by removing content which creates negative responses and further emphasizing content which is impressive.  It helps you interact well with your targets and give them valuable assistance to make the best choice. Content can be pushed to digital signage system automatically from back office database systems, relieving the time and energy of human resources.

Digital signage offers you an opportunity to engage people and captivate audiences. You can influence their buying behavior using the signage system. In addition, face recognition software added to the system lets you get relevant statistics about the number of viewers, watching time, gender and age classification. You can keep track of your results with the help of these valuable statistics. It can help you take better investment decisions.

Whether it is legally or ethically acceptable or not companies are also considering usage of subliminals, which can only be possible in digital content delivery. By addressing the subconscious a greater influence can be achieved on the prospective consumer. The human eye and mind work in consonance. However motion is perceived through persistence of images in the brain. Subliminals work around this with video for very brief durations and subnormal level sound messages that are not audible but nonetheless impact the mind. The possibilities are huge in this sector.

Using the digital signage system helps to differentiate your product or service from that of competitors and generate more revenues.