When it comes to a teleseminar or e-course series, it all comes down to preparation. Everyone has a different method, but in most cases it’s best to make sure you have three different handouts which can make the steps to planning a teleseminar or e-course series a success.
Step One – The Checklist
First on the list is the checklist. A checklist can be any number you want but it lets your listeners and you know what to expect and how many numbers will be in the series.
A checklist will keep your listeners awake and entertained. FallingAwake.com is a great place to start your search for checklist success.
Try to artificially induce from the checklist. Take an idea and run with it. The checklist should be used as your starting point and the place you always return to.
Step Two – The Executive Summary
The executive summary is the like the headline to the ad. It’s the summary of what’s to be read. The executive summary should go before the one page checklist addressed in the first step.
The executive summary will have links to websites and case studies as well as an inspirational quote, resources and tools. The reason an executive summary is so important is because this one page will, essentially, have all your teleseminar and e-course information on it. Consider it your one page cheat sheet for an exam.
An executive summary should be addressed like this:
Quote of the call
The next physical step
Step Three – The Action Guide
The action guide is screen shots of the web pages that were referred to in the executive summary. They do not include links but rather actual pictures. To get these screen captures, use JingProject.com which is free.
So what’s next? You have the three golden documents and steps needed. What else? It’s also important to always include a Q&A section.
Step Four – Q&A
Q&A is an effective learning technique and can also be more entertaining and informative for the listeners. You need to make sure you are prepared for it though.
Below are the four most common questions that you must be prepared to answer:
What urgent problem is my market experiencing?
What unique solution can I offer them right now?
Why are they stuck with this urgent problem?
What’s the process to get unstuck and solve the problem?
These four steps can ensure that your teleseminar or e-course is a success. All it takes is the right preparation.