Many wisely use various holidays and special occasions as the perfect time for offering promotional gifts to up their advertisement. This is a great time to show your customers your appreciation as well as your employees, while in the meantime also attracting new customers to your company. It’s a successful method that has been used for centuries because everyone likes free gifts. Promotional gifts basically pay for themselves over time as the business they bring your company always outweighs the costs of the advertisement.
Easter is coming quickly and it’s time to adjust your advertisement campaign in order to take advantage of this great opportunity to offer promotional gifts. There are many chocolate products available that can be offered as promotional gifts, you have a wide range of individually wrapped chocolates, chocolate bars, and various sizes of boxes of chocolates. Since everyone has at least a bit of a sweet tooth think about how great these gifts will be received, and the kind of advertisement they will offer your company. Of course every chocolate, chocolate bar, or box will have your company’s logo easily visible.
If you want to do something more creative than the simple chocolates, or add to them, there are many other choices. A really fun way to show your customers your appreciation as well as offer them something with your logo is through gifting logo bugs. These are fun little characters that have a ribbon that has your company logo and contact information. You can choose from many different types of creatures, however, for Easter its best to offer a little fluffy chick or bunny. These little creatures are then placed on top of the computer or on the window and constantly remind their owners of your company as long as they are within their view.
The popularity of promotional gifts has grown and will continue to grow because everyone likes a freebee. Gift giving traces back many centuries and everyone associates it with when they were a child and received gifts. It a sure way to win a smile on someone’s face. Promotional gifting just takes it one step further, by associating that good feeling the receiver gets, with your logo that is on the gift. What this does is every time they look at your logo or think about your company they will associate it with the feeling they get when they received the gift. This is a totally different reaction than someone that has never seen your logo or received a gift from your company.
Though you can find very inexpensive random gifts on the market they will not be as effective as gifts that have real value and use. It is obvious when a gift has been well through and chosen for a particular type of customer. The more the gift is used and the more it’s applied in the receiver’s daily life, the more advertisement and therefore business it will bring the company. It’s important that the gift is regularly used or visible to both the receiver and others around them in order to have the best effects.
Once you’ve chosen the gift and put together you strategy as to who will receive it, you need to take one extra step in order to complete the process. This step is very important as it gives your gift a backbone. To do this you need to plan the presentation. The presentation consists of two parts, the way the gift will look, and the way you actually present it to the receiver. If your goal is to make a special impression on a particular customer or show a particular employee your appreciation for a job well done, wrap the gift nicely and hand deliver it if possible. Both are very simple things that take almost no effort and very little time, but are very effective.
The important part of promotional giving, and in general gift giving, is enjoying the actually process and the actual act. Your energy will be projected onto the gift and the receiver and therefore reflected onto your company. It’s all a matter of competition for the customers, and you must do everything possible to rise above the rest.