Fashion Websites and E-Commerce Integration

There are two kinds of painters. One, who know what they are going to paint and using which colors, while there are others who just follow their instincts and come up with breathtaking illustrations that define life’s deep expressions.

Likewise, every website has a unique character and there are several factors that make them look the way they are. There are drop-down menus, sliding technologies, flash presentations, graphics and other serious art pieces that have to be handled with care and not to be used excessively. After all, websites are serious business. They define a brand’s online presence and its image. This becomes further challenging when it is meant for people from fashion industry.

These people sell clothing and as we all know clothes are so much more than a piece of textile. It’s a statement, mood and an expression of the person wearing it. Designers create clothes to express their personality and the consumers wear them for the same purpose.

Web design firms often have different approaches for style and implementation; however a lot depends on the character of the label. Class, target audience, nature or the type of clothing (formal, casual, classic or contemporary) are some of the vital factors that define a website’s design.

Simple and intuitive navigation enhances the impact of large photographs. Few fashion designers prefer clean and contemporary look with uncluttered layouts & clear typography while the others like bright colors, full-screen photographs and flash effects.

Fashion people try to create mental associations with a certain lifestyle and set expectations on their audience. More often, fashion brands prefer integrating their online presence with e-commerce for their official website. Web design companies are also taking advantage of latest tools and techniques to allow visitors feel the products and deliver outstanding online shopping experiences.

On the other end, highly interactive websites are becoming a rage amongst the masses. Few website designers allow using interactive features and photo illustrations that people can use through pop-up windows that to compare between the products of their choices. Such websites are diverse and successfully combine HTML, Flash and JavaScript with e-commerce website design to deliver an enjoyable browsing experience.


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Music by:
Mark Buys

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