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In the just-concluded 12th China Beijing International High-Tech Expo, Hisense mainstream media and business focus. In the global
The continued spread of the crisis led to sharp drop in the performance of many enterprises the context of the first 4 months of this year, Hisense increase the overall efficiency of 160%. Press conference from the Cobo found strong contrarian by Hisense main factors: the continuing technological innovation and structural adjustment in time for Hisense to seize the opportunity, against the risks, increase the efficiency.
Hisense at the Cobo
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Multimedia exhibition at the Hisense, have hailed as the “core” of the audio and video processing chip, is the tiny piece of chip, four years ago, the end of our annual output of more than 7000 million TV there is no “China chip” history, it also Hisense TV in the domestic market to maintain the leading position achieved a lot. In the scene, the reporter saw the premiere of “Trust Core generation” products, according to Hisense R & D personnel, its size and the “core letter on behalf of” the same, but the integration is 5 times generation. At present, this chip has been successfully applied not only
Flat Panel TV
And stability is reached the world advanced level, which means that it will end with tens of millions of Chinese produce flat-panel TVs imported chips used in all the history.
Another industry breakthrough in core technology, Hisense LCD module also has an image of another name?? “National face.” September 2007, Hisense LCD module successfully launched, not only for the first time broke the foreign brands on the plate upstream industrial chain
And strengthened their ability to control the cost of the machine, Hisense LCD TV modules put into production, lower costs than the outsourcing of modules by 10% or more, the whole cost decrease of 5%? 6%. Currently, more than one and a half leading industry peers Hisense LCD module project has an annual production capacity of 1.5 million has greatly expanded the space enterprise product innovation and market voice.
In Yee statistics show that the first quarter of this year, Hisense flat-panel TV market share reached 17.35%, far ahead of other competitors, achieved since 2004 in the Chinese flat-panel market, “five in a row.”
Hisense TV at the booth in Cobo
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Years, Hisense adhere to technical innovation and key technologies on the development and extension of the upstream industry chain, on the one hand, grasp the core components of self-development and production to be really “heart with bottom”; the other hand, forefront of product development and launch of the first, leading consumer trends, has been recognized by the market and consumer confidence.
In the market strategy, Hisense and accurate grasp of the plate, digitalization and network technology trends and consumer demand, the first to launch flat-panel upgrade the “speed war.” Hisense has just been listed as the recent blue-media V88 series flat-panel TVs, applied self-developed 17 Hisense patented technology, the first in China to achieve a full Chenggao Qing + Network Interconnection a major breakthrough, achieved from the “passive watching TV” to “Interactive
“Revolution, built up rich, easy-to-home media center. In this year’s” 51 “Little Golden Week, Hisense Blue Media has been sought after by consumers, many of the regional market also sells the goods.
Hisense LCD TV LED display is a groundbreaking product, Hisense 42-inch, 47-inch LED LCD TV market than the domestic industry volume ahead of a year and a half. CCFL backlight compared to the ordinary LCD TV, LED LCD TV has a colorful,
Environmental protection, outstanding technical advantages such as ultra-thin, flat-panel TV industry is upgrading to promote the revolutionary product. Hisense formally put into production in 2008 was China’s first LED LCD module production line, China’s first company to launch 42-inch LED LCD TV, for Chinese enterprises to seize the high power LED market into confidence. At present, Hisense has been in the field of LED LCD TV for more than 40 patents, more mature technology, product line expansion also to 42 inch, 47 inch, 55 inch and other specifications.
In charge of overseas markets, vice president of Hisense Group, Dr. Lin Lan told this reporter, the larger the financial crisis has mainly developed country markets, Hisense by adhering to technology innovation, through the structure,
Structure and the restructuring of the international market areas, to achieve the first 4 months of substantial growth in profits. The first 4 months, Hisense TV exports rose 80%, Hisense LCD TV sales in the Australian market grew 337 percent, in the African market grew by 426.66%, Hisense brand in the growing influence abroad.
In the context of the financial crisis, the Chinese export enterprises are facing more embarrassment, the final analysis, this phenomenon is that the lack of independent technologies and brands. Hisense and other Chinese brands and accurate grasp of the crisis, “potential” market opportunities, key technological breakthroughs, accelerate the reaction rate, timely strike, the occupation of the promising regional markets, achieve better and faster development. SABUNG AYAM