Free vs Paid Traffic

iFree versus Paid Traffic strategies, which strategy is better? I guess the answer to that question depends on what you want, and how deep your pockets are. In most cases, if you want fast or instant results, then you would probably prefer paid traffic. If your strategy is more long-term, then free or organic traffic may be your best bet, especially if you don’t have a lot to spend on advertising. But before we get into the advantages and disadvantages of each method, let’s look at some of the ways you can generate free and paid traffic.

Free Traffic Strategies.
You can find a lot of different ways to drive free traffic to your website. Not all of these methods deliver Targeted traffic however. The best ways to drive targeted traffic to your site is by using Search Engine Optimization (SEO) techniques or Search Engine Marketing; content marketing which includes blogging, article marketing and video marketing; social bookmarking through sites like Digg, Reddit, etc.; and by Social Networking through sites like MySpace, Facebook, and Twitter to name a few.

The first advantage of these strategies is that, with the exception of some inexpensive tools you may wish to use, these strategies are totally free. So you don’t have to risk the loss of a lot of money. More importantly though, organic traffic is the gift that keeps on giving. That is, unlike the Paid methods, you can receive returns on your investment long after you do the work, which brings us to the disadvantages.

It does take some work and time in order to generate free targeted traffic. You will have to work. Also, it usually takes a couple of months before you start seeing a return on your investment.

Paid Traffic Strategies.
Paid strategies include Solo advertising, Ezine advertising, banner advertising, Pay-per-Click (PPC) and Pay-per-View (PPV). The most effective of these appear to be PPC, hands down, especially utilizing the Google Adwords PPC campaigns.

The advantages of paid traffic strategies is that you do get traffic to your sites almost immediately after you set up your campaign. Also, the results from paid traffic are a lot more measurable and easy to track. You get a good idea of what works, and what doesn’t, so that you can adjust your keywords, ads, and other elements accordingly.

The disadvantages start with the cost, of course. PPC and paid ads can be very costly if you are not careful. Another disadvantage is that after your campaign ends, the traffic to your site dries up.

So Which is Better?
Is one method better than the other? I don’t think so. The ideal way to market would be to use both strategies. What is important though is to make sure that your site does a good job of converting visitors to leads and eventually to customers. I mean what good does it do if after all of your hard work, or after all the money you spend, that you get tons of people to your site but nobody purchases anything. That would be very discouraging indeed. On the other hand, you can have that most exciting site on the planet, but if nobody ever sees it, you won’t make any money that way either. So it is important to get as many people as you can to your site. It is also important to engage them once they arrive, whether you use free or paid strategies to get them there.
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