Fusion 2013: Addressing the paradigm shift

Mumbai, 16 February 2013: Indian Merchants’ Chamber has organized Fusion Conference 2013 here today. This year IMC has introduced excellence awards in the field of Entertainment, Media and Sports. Akshay Kumar and Vidya Balan bagged the award for ‘Excellence in Entertainment’ where as Zee Entertainment Enterprises Restricted got the award for ‘Excellence in Media’ and PROCAM for Regular Chartered Marathon for ‘Excellence in Sports’. Mr. Amit Goenka of Zee Entertainment and Mr Vivek and Mr Anil Singh of PROCAM received the awards for their respective organizations fromMr. Niranjan Hiranandani, President, IMC.
The day-lengthy Fusion Conference kick began with the session on Girls in Cinema &amp Entertainment: New Realities and Challenges, moderated by noted film and media personality Mr. Kabir Bedi.
Sessions on the following subjects have been also organized in the conference:
* 21st Century Entertainment: Talent Creation and Challenges of Nurturing and Mentoring
* The Brewing Content material Battle
* Reality Shows on Television
* Script is the Star: Can it also deliver Rs100 crore at the Box-workplace?
Mr. Anurag Batra, Chairman and Editor-inChief,exchange4media, Mr. Prahlad Kakkar, ad filmmaker, Mr. Madhur Bhandarkar, Filmmaker, Mr. Sudhir Misra, Filmmaker, Ms. Tabasum Modi, Executive Director, EduMediaindia.com, Ms. Kiran Juneja Sippy, Actor – Producer, Ms Raveena Tandon, Actor, Mr Shekhar Suman, Actor had been the speakers amongst others who spoke on various subjects.
A presentation on ‘Changing face of Indian Cinema: Finance Perspective’ was also made at the Conference by Mr. Aditya Mehta, Chief Investment Officer, Dar MentorCap.
Panel on various topics at the conferences opined the following:
* Earlier also we were generating girls centric movies, but now the difference is that we are producing films celebrating the womanhood.
* The Indian cinema has set a new trend soon after the arrival of the year 2000 with numerous effective launches of ladies centric movies and far more producers coming forward to make these types of films now-a-days
* Mentoring is the most essential aspect in the procedure of staying ahead of occasions in entertainment sector these days
* Digitisation is the new mantra and way forward in entertainment industry
* Content creators have to redefine and recreate their net work
* TRPs on various reality shows might drop, but these shows are here to remain
* A good script is the one particular that can be marketed in 30 seconds with out a superstar
Earlier, Mr Shailesh Vaidya, Vice President, IMC delivered the welcome note and Mr. Arvind Pradhan proposed the vote of thanks. Mr. Sanjoy Chakrabarty produced the theme presentation on Fusion Conference 2013.
Occasion Partner Hong Kong Trade Improvement Corporation’s Mr. Sunny Chau made a presentation on a variety of possibilities and for the film and content material market in the Hong Kong marketplace.
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