Before investing time and money in a business, you already did a market analysis, to determine whether your business will have a fighting chance of surviving longer than the five-year benchmark. After all, every entrepreneur knows that the majority of new ventures close their doors within the first five years. You have considered all of the possible contingencies, but you have one major question to answer, before you embark upon the adventure of business ownership. Do you fly solo, or do you take on a partner?
You have to very carefully weigh the pros and cons of creating a partnership, as opposed to doing everything yourself. On the negative side, if you have a partner, you will have to learn how to negotiate and compromise. You, nor your partner, will be able to make a major decision, without the other’s approval. You would definitely have to brush up on your people skills.
However, it would be good to have someone to discuss decisions before they have to be made. After all, you and your partner are in this together. You both want the venture to succeed. Therefore, you know that you are both going to be deciding what is in the best interests of the business.
Yet, while you are still thinking about the advantages of having an extra brain to decide the important aspects of the business, you still have a nagging concern. What if you do all the work, and yet you still have to share the profits equally? The partnership would not be fair, unless both of you are equally dedicated to giving the business 150%. Absolving a partnership can be difficult and costly, putting the future of your venture on the line.
Now, you are really confused! You like the idea of having someone alongside who is equally enthused about establishing a profitable business and willing to work hard-for free-until mutual goals have been realized. Realistically, in the beginning, it would be cost effective to hire one less employee. But, you might also risk the problem of stepping on each other’s toes. How do you decide?
Unfortunately, you are the only one who can decide if you prefer sole proprietorship or would welcome the input and help from a partner. Both choices have distinct advantages and disadvantages. In order to make a final decision, you will have to determine whether your ultimate goals can be best served venturing solo or with a like-minded partner.
with Mother Mother
The brothers KONGOS — multi-cultural, multi-faceted, multi-instrumentalists — craft a unique and irresistible sound spawned from shared DNA, diverse influences and spot-on melodic and lyrical sensibilities. On "Lunatic," their 12-song Epic Records debut, the band's talent shines on "Come With Me Now"; the title an impossible-to-resist aural summons, the rock-alt crossover tune kicking off with the accordion, jumping into foot-stomping, staccato rhythms, slide guitar, and soaring epic soundscapes reminiscent of U2. "I'm Only Joking," whose lyrics hint at the album's title, hits the mark with decisive tribal rhythms and Pink Floyd-esque mysterious modern rock. Thanks to an earlier self-release of "Lunatic," KONGOS are already stars overseas, playing their numerous hits off "Lunatic" for crowds of up to 65,000 at South African festivals and touring the Republic with Linkin Park, and the UK and Europe with AWOLNATION and Dispatch. With a Feb-March North American tour with Airborne Toxic Event and alternative and rock radio hot on "Come With Me Now" and "I'm Only Joking," (not to mention "Come With Me Now" in promos for NFL, NBA and ESPN), 2014 is quickly shaping up as the year the U.S. catches KONGOS fever. KONGOS' life story is as cinematic and captivating as their songs. The siblings, who range in age from 25 (Danny) to 32 (Johnny), were born to popular '70s South African/ British singer-songwriter John Kongos ("He's Gonna Step On You Again," "Tokoloshe Man"). Spending their early childhood in London (all were born there except Danny), then South Africa before settling in Phoenix in the mid-90s, the boys were exposed to a wide variety of sounds. "We listened to everything from classical and opera like Puccini to African tribal music to 60s and 70s pop and rock," says Dylan, who cites African bassist Richard Bona, Bla Fleck's Victor Wooten, and singing players like Sting and Paul McCartney as influences. His rhythm section partner, Jesse, who studied Jazz at ASU (as did Johnny), remembers learning boogie-woogie and classical piano as a child before getting into African drums, then jazz greats like Jack DeJohnette. As KONGOS grew together as a rock band, Jesse loved the vibe and feel of Zeppelin's John Bonham, and currently admires gospel and hip hop drummers like Aaron Spears and Carlos McSwain. Danny also boasts a myriad of influences, ranging from Jeff Beck to Mahmoud Ahmed — "the James Brown of Ethiopia" — for his use of unconventional pentatonic scales. Johnny, who is a student of jazz and classical piano, cites Keith Jarrett as a hero, while his accordion playing draws from various world styles, including South African maskandi and Qawwali music. Despite the immense and wide-ranging familial talent, the brothers were never groomed to be a "family band," and as Jesse notes, "our parents wanted us to learn music like you do Math or English." But the siblings joke, "we got to a point where we didn't want to get a real job so we stuck with music." Johnny adds, "Hey, most of the family bands everyone knows have been hugely successful!" Of course, the Jackson 5, Beach Boys, the Osmond Brothers and more recently minted family bands like Kings of Leon do seem to have an advantage inherent in the DNA. That said, despite inborn talent, KONGOS are all about hard work and humility. Interestingly, each brother writes separately and brings completed songs to the group. Additionally, they don't necessarily sing their own songs. Live, Jesse and Dylan share lead vocals, while on "Lunatic," Johnny and Danny also sing: "It depends on whose voice works for that song," says Dylan. "It's a lot of rehearsing to find where each voice fits; like Danny has a high register that's nice." To make the family and musical dynamic smooth, Johnny notes with a laugh: "We are a democracy with an occasional dictator. Everything band-wise is done together, but recording we give the power to the songwriter. As for the day to day organization and business, it's a total democracy." Clearly, it's a formula that works, and on "Lunatic," they put all the pieces together into a cohesive whole. The brothers use a family recording studio — Tokoloshe Studios — named after their father's hit song. Completely self-contained, they write, produce, engineer and mix/master their music as well as direct, shoot and edit all their own music videos. Hardly hermits, since debuting at a high school talent show in 2003 (covering "Eleanor Rigby"!), beginning in 2007 KONGOS played out incessantly, focusing on building a following in Phoenix, garnering local airplay, West Coast tours, and eventually coveted slots at SXSW and CMJ. The years of dedication paid off: In 2011, hanging in the studio, the brothers decided to email a few songs to South African radio stations. 5FM, the biggest Top 40 station in South Africa, playlisted "I'm Only Joking," which hit No. 1 on the rock chart and was the most requested song for 11 weeks in a row. "In retrospect it was one of those crazy stories; the guy opened the email and played it on the radio and it changed everything for us in South Africa," recalls Johnny. "We didn't expect anything like what happened." While live is where KONGOS' uplifting, universal musicality reaches the masses, the studio is indeed a second home for the brothers — as kids, at their father's home studio in London, Elton John's or Cat Stevens' group was often the house band, while the elder Kongos worked with Mutt Lange to program Def Leppard's drums for "Pyromania." The total lifelong musical immersion makes "Lunatic" — and KONGOS — a rare breed of band. Fluent in numerous styles and eras, still, at the end of the day, a rock band. "We're making rock and pop music and our more obscure influences may only come out when we are attacking an extended solo," they explain. "But we definitely relate to bigger bands like Daft Punk, Coldplay and Queens of the Stone Age." The band also agreed that they were happy with "Lunatic" being a diverse record: "We each have different styles and personalities, so we embrace that. We have a KONGOS sound which is not exactly assigned, but we have an essence, a picture in our mind of what it will sound like." The press concur, praising the band's "classic rock elements, African rhythms and Balkan beats" and their "incontestable youthful talent…[and] emotional outpourings." The bottom line? KONGOS "want to write music that we like listening to." Fortunately, with tastes as diverse as theirs, that's a winning proposition for fans of all ages and predilections.