If you’re the gossiping type then following people on Twitter might be just your thing. Following your favorite singer and news updates from CNN is just a click away, but getting people to follow you back may prove to be a more taxing and challenging job.
As a musician, getting your friends to follow you is easy… you can just message them and say “Hey! It’s me, can we follow each other” and that’s it. Now, at least you have a few followers to get you started.
But what about if you’re selling music, advertising your album or wanting to broadcast your “material” to the people that matter?
Here are some tips you might want to use to increase your followers without the help of bots or other “unnatural” methods.
1. Follow and comment on the trends?
Take note of the current popular bands and styles that may come back from the past. Listen to the flow of the industry, or in this case follow the flow of the music. Know the trends, the popular bands, and the people behind them, Once you have identified these add your content to these groups and share relevant and related content.
2. Make sure your music is easy to share
If your followers can relate to what you have posted there is a great possibility that it will be spread. Try to be an asset to your followers, like Santa! In this way, your followers will be much happier with your content and will be more than willing to share and spread it. To know your followers like you know yourself is of great advantage because you can pick the right music for the right people. The goal here is to make people follow you and more importantly to list you…because that’s when they start to get addicted!
3. Share the love
Even if you don’t have any new songs at the moment, there are still a lot of things you can post about. Add some spice to your tweets by posting about other bands that you like. There’s a lot of stuff hovering on the web but make sure to filter the stuff that has got the best chance to be retweeted by your fans. You don’t want to post trash that might throw your followers off. I suggest that you promote or comment on other musicians’ songs because they will talk about you in return!
4. Be consistent and stay on topic
Although posting personal updates might be a good way to balance things up this should not be all you do. Tweet music that is new and unique for your fans most of the time because that’s why they follow you in the first place.
5. Less is the best!
As I’ve mentioned above, filter everyone you follow. Randomly following other users for the sake of it might just add clutter. Just add or follow people who matter and those who you identify with and could identify back (people who have recently started to follow a similar band are a good choice). This process is slow but talking, starting up conversations and answering questions from people who matter and who would possibly care for your music is better in the long run. The word here is “connect”.
6. Hello World!
People will start to care if they know who you are, so start off by introducing who you are, what you do and what you can offer them. Think about tweeting as like trying to make friends at a party, you want to give them just enough info to have them coming back for more. This is especially important when you are just starting to build a name in the music industry.
7. Start talking.
Now that you have introduced yourself, more often than not, people will start to connect with you. You can start talking to them and spreading your story around the web.
Do this actively, talk to your followers as often as you can and as often as you have the chance. Don’t be passive and don’t wait for people to talk to you. Your followers will give you more attention when you start engaging in the conversation.
8. Don’t make a mess out of your tweets.
Again, less is more and doing your tweets in an organized manner is much better than flooding the web with nonsense and clutter. Posting a regular number of tweets per day is a good way to make sure you keep your followers from deleting you. Flooding and overcrowding tweets to your followers could make them hate you.
9. Advertise on your blog.
Add twitter links to your blog if you have one. As a musician, you should have one. Use the twitter icon and redirect your readers from the blog to your twitter account. Add a line like “Follow me on twitter” and add some teasers to your content.
10. Pimp Your Tweets
Post your twitter URL everywhere, and I mean everywhere. Post it to any online content you are publishing, to social networking accounts and on your fliers. You can even mention it on your albums and at gigs
Don’t use bots and auto-responders to build followers. The smartest bots and auto-responders might to do the job of posting and replying to stuff for you but it will never have the personal touch and the identity you can provide in just a few minutes a day.