If you understand what you are doing and what needs to be done, then of course you can have spectacular results with email list marketing. For those with no list at all, then that is an obvious show-stopper but not the end of the world. We are talking about email ads that are run in somebody else’s list. Once you find a list you can advertise in, then just see what the details are about the size of it. So that is what we are going to be discussing for the rest of this article.
Anytime you are composing ads that will be a part of email, then you have to maintain awareness of those pesky filters for catching spam. It’s really easy to get blocked by the strong spam filters out there. If you really get this wrong, then chances are your conversions will be terrible, and you will not completely understand the real reason why. All parts of anything you contribute have to be checked to ensure a low spam score. Just search on Google to find places that will give you a spam score and you will know. Avoiding problems is in the best interest of your company; not only that but you do want to make it. There are tons of place on the web that will check it for free.
Getting the click through is half the battle, but that is the entire point of your ad. Then your destination will need to take over from that point on, but it is your ad that also must logically flow into it. Giving people a reason to take some kind of action on the landing page is obviously a concern, as well.
One thing you don’t want to do in your ezine solo ads is make them dull or overly businesslike. You should write your ad like you talk. If you want to influence readers with your ad, you have to find a way to talk to them in a way that’s personal. Let them know you understand their needs and concerns. Your ad should include a warm and personal element. This approach will get you the best possible response. You want to relate to people in a way that’s intimate and personal. Always focus on building trust with your audience, and talking to them in a way that’s personal is a good way to do this.
It is a given that you need to find what suits you best for your business. If you have the ability to stay with this, then you will become skilled at it. This however does not bring down the value of ezine advertising. What you are willing to do in terms of making yourself better will in turn make this strategy work well.
Mickie Krause – Ich bin Solo