There are 4 different ways you can expose your business in an ezine. You can do so through solo ads, sponsor ads, classified ads or article. You should not just place an ad in any ezine. Take some time to do your due diligence by going to ezine directories. These directories have a list of ezines and their topics. If you’re targeting Realtors, then look for ezines that go out to this group. Don’t target people that are not interested in what you have to offer. Make sure to read the past archives of the ezine or subscribe and receive a copy. Once you find some ezines that match your criteria, then you’re ready to go.
A solo ad is an ad that goes out by itself to the entire mailing list of the ezine. There are no other ads in that mailing. Imagine that! Obviously solo ads are the best way to advertise in an ezine, but they cost more too. When you speak with the ezine publisher before submitting your ad, ask if they would put in a recommendation. This could be a simple line like “check this out”. This is important because the readers like and trust the ezine publisher and the recommendation could go a long way. Don’t worry if you don’t get a recommendation, but be sure to ask for one.
A sponsor ad is usually about 3 to 7 lines long. It is placed at the top of the ezine when it goes out. This is also an effective way to use ezine advertisement because of the position of your ad. In this case, your ad headline should be able to capture the reader’s attention and compel them to click on it. The easiest way to get a great headline is look for ads that capture your attention and imitate them. Sponsor ads can also be placed in the middle or at the bottom of the article. You want to place yours at the top. Sponsor ads are less expensive than solo ads.
These are the same as the classified ads in your regular newspaper. There can be about 3 or more classified ads in each issue of an ezine. Check to make sure you’re the only one with that ad in the issue. Your headline in a classified ad must be very compelling to get the reader to click. Classifieds are the least expensive way to use an ezine, but they’re also the least effective. You get what you pay for.
Writing an article for an ezine is a very cost effective and highly effective way to use an ezine to market your network marketing business. You write an article that is in line with the ezine and submit it to the ezine publisher. Once it has been reviewed and accepted, the ezine goes out with your article. This positions you as an expert in the eyes of the reader. There’s a resource box at the end of the article where you get to sell yourself. Include a link to your website or capture page in the resource box.
So there you have it. Ezines are an incredible way to explode your network marketing business. Take the time to find reliable ones that target your key audience with high quality content. Then, study the headlines of ads that grab your attention and incorporate their elements into your own ezine ads. Do this and watch your network marketing or MLM business grow by leaps and bounds. More importantly, you won’t be hounding friends and family to join you. You’ll have interested prospects chasing you for a change.
Del Castillo is a cross-cultural power in music. Their original sound blends, rock, Latin, blues, and world music."Whether Del Castillo works in Spanish or English, it rocks righteously. The Spanish guitars flamenco vibe gives a dramatic flair, abetted by Alex Ruizs passionate vocals. They pull together Latin musics romance and rocks grit." says Billboard" tumbling brilliance on nylon-string guitarsThese eruptions of technique and taste conjure images of Eddie Van Halen fronting early Santana (with an assist from the Gipsy Kings). says Rolling Stone. Between the release of their first CD, Brothers of the Castle back in 2001, to their 2006 release, Brotherhood, Del Castillo has received an astonishing 18 awards including SXSW/Austin Music Album of the Year Awards for Vida (2002) and Brotherhood (2006), Band of the Year (2003), ASCAPS Best Independent Group of the Year (2005), and Austin Music Pundits Best Live Act (2004). Film Director Robert Rodriguez attended a Del Castillo concert in 2002 and a great friendship developed between the two. Rodriguez then enlisted the group to contribute music to the soundtracks of his movies, such as Spy Kids 3D, Once Upon a Time in Mexico,Sin City, and GRINDHOUSE, and perform with him at the premieres. Rodriguez was so impressed with Del Castillo that he wanted to record with them, so together, they formed CHINGON and recorded an amazing electric rendition of the Mexican classic song, Malaguena Salerosa. Quentin Tarantino loved it so much that he re-did the ending sequence of Kill Bill Vol. II to fit the song into his movie. By 2004, Del Castillo was touring nationwide across the country playing with such diverse acts as Styx, Los Lonely Boys, Ozomatli, Don Henley, Los Lobos, and Willie Nelson and continued tour non-stop through 2006. They have performed at three of Willie Nelsons 4th Of July Picnics, and at Eric Claptons Crossroads Guitar Festival, and they have made numerous national and local TV appearances. Willie Nelson enjoyed Del Castillo so much that he re-recorded his song I Never Cared For You with the group (which is included on Del Castillos Brotherhood CD) and calls it his favorite version. Nelson has become a good friend of the band as well and the two look forward to touring together again soon. During 2008, the band began playing major festivals all over the country and even Canada and widening its audience at a much more rapid rate. At Californias famous Strawberry Music Festival, they were deemed the highlight of the festival and broke the merchandise sales record. Immediately after their incendiary debut performance at the Vancouver Folk Festival in Canada, they were selected to play the headlining stage for 2009. Rick and Mark del Castillo were selected in December 2008, by Gibson Global, to be two of only about SIX guitarists in the world to launch their new state-of the-art Dark Fire Gibson Les Paul guitar line. The band, now reunited with longtime charismatic frontman Alex Ruiz providing lead vocals, is recording new music with the brothers mesmerizing guitar driven songs, intertwined with hypnotic rhythms from Mike Zeoli and Jason Murdy, and pulsating bass lines from Albert Besteiro. Through their great artistic friendship and partnership with director Robert Rodriguez, Rick, Mark, Alex & Mike are featured actors performing on the TV show "From Dusk Till Dawn: The Series" on the El Rey Network! I want to bring the most exciting and authentic content possible, said Rodriguez when announcing the TV series. Chingon and Del Castillo have been part of my experience providing this kind of entertainment to audiences since the beginning. Del Castillos new instrumental track, Las Seis Cuerdas de Tony Montuno was recently hand picked to be featured on episode 2 of ABCs new crime/drama Killer Women (01/14). Mark & Rick are featured on Ray Bensons just released solo CD, A Little Piece. Del Castillo has received accolades and awards for their music and performances over the years. At the Ellnora Guitar Festival in Illinois, Matt Blackett from Guitar Player Magazine said: Watching brothers Rick and Mark del Castillo take the stage and throw down dazzling nylon-string runs, in unison and in harmony, made me a big fan infectious Latin rhythms with mind-boggling solos. ( view video) From the Montreaux Music Festival in Switzerland, and the Ellnora Guitar Festival in Illinois, to the California World Music Festival, Del Castillo thrives on performing live. Songwriting and recording projects are a priority during breaks in their tour schedule and a new release is upcoming!