If a manufacturer wanted to make the best face cream, there are certain compounds that should be avoided and others that are “must haves.” Some of the compounds are expensive. So, if the manufacturers want to make the creams affordable, they have to cut back on costs in other ways.
When you see creams advertised on TV or endorsed by famous celebrities, you may be tempted by the advertising hype. When you see lots of full-page magazine ads extolling the virtues of the latest cosmetic company offerings, you might come a little closer to buying them. At least, that’s what the companies are hoping for.
Smart consumers realize that they are paying for those expensive advertising campaigns. The companies that really have the “good stuff” don’t do a lot of advertising. If they did, we wouldn’t be able to afford their products.
The safest and most effective compounds are naturally occurring. Synthetics are cheaper.
Vitamin E has been included in cosmetics for decades, but it doesn’t do what it is supposed to. Why? Most companies use the synthetic version.
The best face cream will contain natural vitamin E, not only because the antioxidant activity is good for the skin’s health, but also because it helps to preserve the other ingredients. Artificial preservatives are cheaper.
Antioxidants are important to the skin’s health and appearance, particularly when it comes to delaying and/or reversing the signs of age. One of the causes of skin aging is free radical damage, caused mostly by exposure to the sun.
Antioxidants like vitamin E are known to help prevent free radical damage. The latest studies have shown that other antioxidants can actually reverse damage that has already occurred.
The best face cream will contain the antioxidant coenzyme Q10, in a high enough concentration to provide the results seen in clinical trials. Those results included a 30% overall reduction in sun damage; that’s the leathery looking wrinkled skin seen on people’s faces when they have spent their whole lives in the sun.
The results of the coenzyme Q10 studies have been published far and wide. Because of that, you will see labels that say “now with coenzyme Q10”, but if you read the ingredients label, you will see that it is listed far, far down the list, often following the parabens or other artificial preservatives.
If manufacturers want to make the best face cream, they will not use cheap fillers and rely on a drop or two of “active” ingredients to sell their products. They will make something that they can be proud of, something they will recommend to their family members.
Of course, those are “ideals”. Very few companies are actually like that. You can usually spot the “bad” ones pretty easily. You’ll see ingredients like petrolatum or mineral oil on the package.
If it is the best face cream, it won’t contain them. You’ll see ingredients like grape seed oil and the antioxidants mentioned here. But, don’t worry. You can afford them, because they will not be heavily advertised.