How To Start A Law Firm – Start With Marketing Yourself Online

Hopefully, if you are thinking about starting a law firm, you have considered what marketing techniques you plan on utilizing. From there, you should also have realized that marketing yourself online is imperative to the success of any business, especially if you are starting a small law firm. If you don’t know where to start on your internet marketing, here are three tools that are the cornerstone of any online campaign.

1) Create a website.

The first weapon in your internet arsenal is the website. There really is not excuse not to have a website, especially with all the options out there in terms of cost, content, and simplicity. In other words, if you are an attorney starting a law firm, whether a Maryland criminal defense firm or a Virginia family law firm, you must have a website. It is the one place where people can always turn for information on you and your firm.

I see a lot of websites out there that are just one page, with a simple attorney bio and practice areas. This is not a good website. Your website needs to have a lot of information, and it needs to be spread over many pages. Additionally, each page must have good content and must contain your keywords (for example, Maryland DUI attorney). Search engines, such as Google or Yahoo, like keyword rich content.

But it isn’t enough to just have a website with information on it. You also need to tell visitors what to do when they visit your website. As the owner of a law firm, you want people who come to your website to contact you and set up a meeting to discuss their legal issues. So you should a) tell them to call you, email you, visit you at the office; and b) make it easy for them to call you, email you, visit you at the office.

2) Establish a blog.

You should also have a blog for your thoughts. Blogging is even easier than creating a website, especially because there are numerous free sites out there that let you sign up instantly and create one. All you need is an email address.

In your blog, be sure to include things that are relevant to your law practice. For example, if you are a DC DUI lawyer, then create a blog post about traffic stops, another one about field sobriety tests, and the list goes on. If you also practice Maryland divorce law, start two blogs.

Blogs are an easy way to put the proverbial pen to paper and provide expertise that is easily searchable. Additionally, you can optimize your blog so that the search engines recognize your keywords (relevant to your practice) are contained in your entries. Over time, the blog will become more of an authority on its subject and will become a powerful tool in your internet marketing campaign.

3) Write an article.

The third part of an effective internet marketing campaign is to write articles for article directories. These are places where people can go and pick up your article for free, as long as they give you credit for the article. Writing articles is a great way to establish yourself as an expert in your niche.

But you don’t have confidence in your writing ability? Nonsense, I say. If you can’t write, you need to think twice about starting a law firm, especially a solo practice. Just start with writing about something for which you exude a lot of passion. From there, each time you write an article it becomes more second nature. If nothing else, just write stream of consciousness articles, that you can go back and edit later.

Look, you need to do a lot more than these three things to establish yourself online. In other words, just because you have a website, a blog, and a few articles, doesn’t mean you are going to get noticed and that your internet marketing is going to work. But if you are looking at how to start a law firm, and specifically how you are going to market, you have to start with these three things. Otherwise you have no chance.
Sabung Ayam
Lionel Messi – Top 10 Impossible Solo Goals Ever ● Legendary One-Man Show ● HD

Subscribe My Music Channel Here:

Lionel Messi – Top 10 Impossible Solo Goals Ever ● Legendary One-Man Show ● HD

Video is presented by Nugo Basilaia.

✔ Like, comment and favourite this video if you enjoyed.
✔ Subscribe me for more videos and stay updated.
✔ Be a fan on Facebook:
✔Songs: 1) James Paget – Together As One (Epic Ethereal Uplifting Orchestral)
2) Julius Bölk – Dusty Power [Epic Dramatic Action]

This video is fair use under U.S. copyright law because it is noncommercial and transformative in nature, uses no more of the original than necessary, and has no negative effect on the market for the original work.

Sabung Ayam