Is Your Church Social? Element 5: Church Advertising In Facebook

More than the previous a number of weeks we’ve been looking at church advertising in social media. We’ve looked at making use of video sharing sites, like YouTube and GodTube, and now I’d like look at employing social networking web sites, especially Facebook, currently the number a single social networking site and third most common social media site behind YouTube and Wikipedia. When searching for places to market your church, Facebook has a fairly huge audience.

So what is Facebook?
Facebook is a social utility that helps individuals communicate more effectively with their friends, household, and coworkers. The internet site offers a assortment of functions to facilitate communication amongst folks as properly as between organizations and people. Some of these attributes are news postings, chat, write-up distribution, photo sharing, and video sharing. With Facebook’s style, you can share information, images and videos quickly just by posting the information or media to your profile. That data or media can then be shared with all your “pals” or “fans” automatically.

The History:
Originally Facebook began out as an online college “facebook” at Harvard University created by then sophomore, Mark Zuckerberg, in 2004. Much more than half the students at Harvard had joined up inside the first month. Taking into consideration that response, Facebook was opened up to all the Ivy League schools and then to fairly significantly each and every college and university in the US and Canada within a few months. In 2005 Facebook expanded to include high schools and finally in 2006 Facebook was opened for any individual more than the age of 13.

Other than the truth that I discover this history exciting, I wanted to share the history of Facebook to demonstrate the explosive growth and prominence of social media to demonstrate its worth to church marketing and advertising.

Who’s Using Facebook?
In its first two years, Facebook grew from half the student population of Harvard, to a majority of all college students in the US and Canada. Given that then, according to Facebook’s statistics web page, Facebook has grown to more than 130 million active customers. It is the 4th most trafficked site in the globe, and it is the most trafficked social networking internet site in the world.

Here are some other fascinating information about Facebook:More than half the Facebook users are outdoors of collegeOver 85% of college students use FacebookThe fasted increasing demographic are men and women 25 years and olderFacebook is also international with 35 translations presently availableSo, who is employing Facebook, a lot of individuals, possibly a lot of your own congregation, and surely a lot of people who you would like to bring into your congregation. In quick just about absolutely everyone.

Facebook can be a fantastic means of communicating with your congregation. It can also be a wonderful way market place your church and support your church members inform other individuals about Christ and your church.

Over the next couple of articles, we’ll be searching at various techniques to use Facebook for church advertising as well as church communication.
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