Jincheng Petrochemical: Tackling Endeavour To New Glory

Shandong Jin Cheng Petrochemical King Financial Group Chairman Zhou

– To visit the Jincheng Petrochemical King Financial Group Chairman Zhou

  Editor’s Note: Shandong Jincheng Petrochemical Corporation Huantai County in Shandong Province, founded in April 1992, based on petrochemical-based enterprise group, which employs 1,200 people, 2 billion yuan of total assets. Over the past decade, the group group of people to carry forward the “hard Business , United struggle, the pursuit of efficiency, courage and dedication, “the entrepreneurial spirit, out of a scratch, from weak to strong, self-accumulation, the steady development of his own.

In the petrochemical industry, the “Big Three” strong light cover many business brilliance. But in fact there are so a number of petrochemical companies in the rapidly growing. Jincheng Petrochemical Corporation is a classic. In 2006, China Petroleum and Chemical hundred Business Summit being held, the author of the Shandong Jincheng Zhou Jing, chairman of Sinopec Group conducted a brief interview with Choi.

Author: ordinary people may only know in the oil, Sinopec But I do not know Jincheng, Jincheng, what position?

Zhou Jing Finance: Group petrochemical-based industry, the main product of 93 #, 90 # automotive unleaded gasoline, Diesel fuel , LPG , Coke, naphtha, light oil, light gas oil and propylene. “Only by grasping the opportunity to be in the fierce market Competition In the initiative, which is our Jincheng Petrochemical Leadership Team has always adhered to a principle for many years. “

Author: Jin Cheng is a step by step how to enlarge and strengthen it?

Zhou Jing Choi: from the start with the 1998. That year six months we Investment Construction of a catalytic cracking unit, and achieved good economic benefits. Since then, Jincheng Petrochemical closely the market, and seize the opportunity to be taking a big step the pace of development.

2001, we residue in accordance with national industrial policy and the reality of the market, invest in a delayed coking, and complete diesel hydrotreating unit, at that time, coking unit less abundant and cheap raw materials, business in just a year to recover the investment, thus laying the basis for development in one fell swoop. In 2004, enterprises CGO building as the raw material and 80 tons of heavy oil catalytic hydrogenation of the joint device, while supporting the construction of re-gas separation plant. Business has expanded rapidly, the strength has been further enhanced.

For another round of development in recent years, the peak, the company leveraged have a large construction project, we carefully research and put forward a “strong and big” slogan, it is necessary to “stronger” and also to be “bigger”, the premise of ensuring the economic expansion of the scale and keep Health Asset structure, the enterprise of stable, sustainable and rapid growth.

2005 11 months, according to long-term development Jincheng Petrochemical Planning Total investment of 300 million yuan, Jin Cheng petrochemical relations strategic adjustment to stabilize the main basis of the 150 tonnes of heavy oil processing plant went into operation, the second step to the chemical direction, take the operating characteristics of “oil-based integrated oil head of tail “of the road lay a good foundation.

Author: Market economy Many enterprises under the conditions of the veterans will be timely follow-up, such as modern Business management System. Jincheng what management tips you?

Zhou Jing Choi: As a young oil company, in the external environment, we can not large compared to petroleum and petrochemical businesses, we have only been able to achieve faster growth and better economic efficiency, the key is that we in the management and development on the basis of their actual adherence to low-cost operation, characteristics, operations.

The quality of a project lies in its payback period, we Jincheng Petrochemical construction projects is always very cautious, but once decided, immediately, go all out to seize market opportunities in a timely manner to ensure the building of a successful one. For example in 2001, according to Residue market conditions we saw a good coking unit cost, in line with national industrial policy. Project decision, we go all out, in February started in October on the realization of the coking and transport diesel hydrogenation system, the device runs less than a year to recover the investment. After 2003, due to construction of the country have coking unit, resulting in coking gas oil price plummeted in 2004, we in turn its attention to the coker gas oil, companies decided to build 800,000 tons of coking gas oil and heavy oil catalytic hydrogenation of the joint device, while supporting restructuring and gas points. To seize this good opportunity, we have adopted a mature and reliable technologies and processes, the strength of support for dumping the whole company projects, the construction process to overcome the difficulties. This is how we continually update the technology, and keep us ahead, so as to widen the gap edge.

Author: Kim Chen what plans the next step?

Zhou Jing Choi: 2005 Pension Cheng achieve Sell Income of nearly 40 billion yuan, profits of 340 million yuan, enterprise established 13 years ago, profit and tax targets more than 70% average annual rate of rapid growth. While maintaining a fairly rapid speed of development, but the scale and is effective regardless of the country is still a “nobodies.” Face a new round of development of domestic boom and industry trends, we are increasing the pressure of competition, present, our main task is to comprehensively enhance the level of internal management, grasp new projects to ensure completion of projects according to plan production, increase production efficiency. We will be in operation characteristics of the road, in the cracks develop, grow in the exploration, the comprehensive utilization of energy production facilities for the infrastructure, reduce costs, improve efficiency, increase our strength. I want to comment