A marketing plan template is like a roadmap for how you will market your products and services. For solo entrepreneurs marketing online, the best approach is to create a visual roadmap in the form of a marketing funnel.
Your marketing funnel guides you on how to create a targeted internet marketing strategy that creates multiple streams of income and leverages your time.
The top of your marketing funnel is the widest part and it’s where you want to get in as many people from your target market as possible.
The best way to do this is with a giveaway that meets the top burning needs of your target market and showcases your solutions. In exchange for this giveaway, your prospects give you their name and email address so you can continue to communicate with them.
If your giveaway is valuable for your target market, they will be willing to give you their email address in exchange for your giveaway. This is called “permission marketing” because they are giving you permission to stay in contact with them.
Many coaches and consultants make a mistake with their funnel. That mistake is starting with one-on-one support as their very first offering. Not everyone is ready to make the leap from free to what can be a significant investment.
You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template.
Your free giveaway is your first taste. You want to offer a low-end product or service so people can continue to “sample” you without making a big investment.
With this targeted internet marketing strategy your goal is to attract your target market and then keep them moving through your funnel. Not everyone in your target market will reach the bottom of the funnel, however. Those who do are those that resonate the most with your personal style, teaching methods and strategic positioning. You want the people who really connect with you and with whom you really connect to be the ones to move through your funnel and to stick with you.
Remember that your goal is not just to “move people through your funnel”. Your ultimate goal is to build a community of loyal supporters. The people on your list are valued members of your community so treat them with care and respect. Build your marketing plan template with these points in mind and you will attract your ideal clients and create a targeted internet marketing program that works.
For more than two decades, Lettuce have brought a new vitality to classic funk,matching their smooth and soulful grooves with a hip-hop-inspired urgency and mastery of beat. Now, on their fourth studio album Crush, drummer Adam Deitch, guitarists Adam Smirnoff and Eric Krasno, bassist Erick Jesus Coomes, keyboardist Neal Evans, saxophonist Ryan Zoidis, and trumpet players Eric Bloom and Rashawn Ross deepen that sound by channeling the sonic freedom and infectious energy of their incendiary live show. Produced by Lettuce and Co-Produced recorded/mixed by Joel Hamilton at Brooklyns Studio G, Crush first came to life on the road, with the band developing new material and testing it out live as they toured. Weve all noticed that our music goes into a lot of different directions onstage, and we wanted to capture that in a way that we never really have before, says Coomes, who names classic psychedelia and 90s hip-hop among Lettuces key inspirations on Crush. Its definitely more wide-open in terms style, but it still stays true to the funk. The follow-up to 2012s Fly, Crush finds Lettuce brilliantly infusing their psychedelic and hip-hop sensibilities into bass-heavy funk. With its spidery guitar work and hypnotic beats, Phyllis is a delicately sprawling epic that embodies what Deitch refers to as a chill-hop vibe thats kind of the flip-side of all that powerful uptempo funk that people might expect from us. On Get Greasy, Lettuce give a nod to the groove-fueled EDM subgenre known as future funk, building off its highly danceable rhythm with a blissfully loose and horn-laced arrangement. And on He Made a Woman Out of Me, guest vocalist Alecia Chakour lends her bluesy growl to a scorching take on Bobbie Gentrys 1970 country-soul classic. Whether paying homage to Led Zeppelin on the fiery and guitar-driven Silverdome or delivering a deeply riveting and richly textured hip-hop medley with Oresteia, Lettuce maneuver through Crushs kaleidoscopic sound with sophisticated ease and powerful synergy. More so than any of the records weve done before, this album is very much about the improvised grooves and improvised solos, says Krasno. Instead of going at it like, Heres a melody, now heres a guitar solo, heres another melody, heres a sax solo, everyones leaning on each other in a way thats completely unspoken. Its all of us moving as one unit and creating this new sound together. According to Lettuce, that sense of unity and togetherness has much to do with a camaraderie thats only intensified over the lifespan of the band. Formed in 1992, when several band members attended a summer program at Bostons Berklee College of Music as teenagers, Lettuce was founded on a shared love of legendary funk artists like Earth, Wind & Fire and Tower of Power. After returning to Berklee as undergrads in 1994, Lettuce started playing in local clubs and steadily built up a following that soon extended to cities across the country and then throughout the world. Releasing their studio debut Outta Here in 2002 and its follow-up album Rage!in 2009, the band dedicated the coming years to balancing their frequent touring with involvement in a host of other musical endeavors (including Evans and Krasnos role as founding members of acclaimed soul/jazz trio Soulive). In recent years, Lettuce have watched their fanbase expand as theyve hit bigger and bigger stages and earned their name as a cant-miss festival act. And in making Crush, the band had no trouble harnessing the spirit of their explosive live show. Some of these shows weve played over the past couple years have been so amazing, its like you go home a different person, says Coomes. Im sure remembering those moments in our minds and our hearts helped bring out something special when we were recording these new songs. So while Crush offers everything from all-out party jams to headphone-ready journeys into space funk, each track was born from an unabashed joy and love of live performance. That energy we get when its prime time and were about to go onstage and were just excited beyond beliefthat all came out on this new album, says Deitch. Theres a feeling that the band is rising, and its a really beautiful thing.