Recently, milk industry after another business scandal exposed by the media: always “foreign brand” itself as the Mercy milk , Packaging and promotional claims in the “American brand” and “100% imported milk”, has recently been investigating the false propaganda, “foreign brand” identity turned out to be groundless fiction.
News that the U.S. Food and Drug Administration (FDA) in U.S. food production enterprise database did not find a name for Scient’s business, which grace the company in a public statement on the 13th of this month expressed “American Mercy International Co., Ltd. in China authorized to use Mercy ‘Mercy’ trademark, “and so does not match.
Earlier on June 12, Beijing Haidian District People’s Court formally grace milk company “false advertising disputes,” placed on file. Case the plaintiff is a consumer in Beijing, said he took a fancy to promote infant formula mercy “American brand” and “100% imported milk”, assured purchases only.
Can imagine, in the ” Sanlu milk powder Event “, the Chinese consumers of imported milk powder fanatical pursuit of that period of time, how much grace the landscape. Of course, has it all in the” American brand “under the halo of” proud “of the.
Farce? Scandal? Self-deception. Beauty MLM leaders recently arrested, “Madame Butterfly” in the planning of commercial fraud, also has such a plot: the French cosmetic brand in Hong Kong-registered “Madame Butterfly” to the mainland to seek legal vacuum, big deception.
Careful people will notice that the current ceramic industry should have no shortage of “Italian ” brand presence. In addition, more flooding, “foreign brand” phenomenon should be more clustered in Clothing And cosmetics industries. Let’s not closer look at these “foreign brand” the root of its authenticity, but the phenomenon of speaking, it should reflect the opportunistic attitude of Chinese enterprises and some consumers, “Worship” consciousness. Perhaps for some consumers, “imported” stuff is a good thing, but enterprises are trying to “manufacture” the who “imports” to match up. Called one takes two to tango, not just here, perhaps reflecting the excessive pursuit of the foreign brands, to some extent, it is a manifestation of a lack of confidence people.
Mercy only hit on the muzzle. Here, I would like to suggest some potential “mercy”, and promptly adjust their attitude to the so-called “foreign brand” while replacing it. To avoid revelations not only affect Sell More will cause the “false propaganda” of the lawsuit disputes. We can openly and fully displayed the charm of self-creation, we have the strength, but never tried and tried.
After all, is inseparable from the reform and opening up.
Country wide open, the hot domestic inflow of foreign capital, investment, trade, speculation, roasted seeds and nuts, and many other commercial games one after another, confusing. Great country of 1.3 billion people, tantamount to a hungry market for global manufacturing and related industries vital opportunities for development, have experienced the baptism of the industrial revolution in Western companies, they made excellent inflow caused by pursuit of a natural of. Moreover, over the years and their rapid integration into the deep understanding of Chinese culture and develop targeted products for the Chinese market or business model, and successfully implanted in our lives and even consciousness. All of this, most of us do not see.
Some say 30 years of reform and opening up, China’s economic development has achieved a great victory, but not a great company. These words may seem extreme, but not unreasonable. Include Home Appliances Beauty giant, launched recently within the group is still a great debate on the business model to bring out extensive development and its various models drawbacks, into the new period and future trends in China and the world market.
In March this year during the exhibition in Shanghai, scene of a forum to my memory. SABUNG AYAM