According to a recent Pew Analysis study, social networking amongst Internet customers 50 and older has almost doubled from 22% to 42% from 2009 to 20010. What this means is that Facebook is far from being kid stuff. In reality, numerous Fortune 500 companies have staked out there presence on Facebook as evidenced by the practically ubiquitous Facebook icon integrated on print ads, direct mail pieces and even television commercials.
But is it the correct atmosphere for your company?
Only you can answer that for yourself but right here are 3 things to assist you determine if Facebook fits into your sales method:
1. Do you have a method? Marketing and advertising on Facebook and other social media outlets is far more about obtaining a two-way conversation than shouting out your advertisement to the planet. Facebook is a lot more for the soft sell, if at all. But that is not to say you can’t use it as one particular path of your sales funnel. You can. Just tread lightly. Offer data about the rewards of your product or service and make your Facebook web page a place for useful data and insight about your company and your business in basic.
2. Will you or someone have the time to post routinely? Since any type of social media only functions if you use it. May sound apparent but coming across a Facebook page with six month old content is actually a liability. That is why we says, “Use it or drop it.”
three. Will you have the men and women power to not only post routinely (I advise once a day or no significantly less than when per week) but monitor your enterprise Facebook page everyday? That’s proper. I said everyday. If a person posts a query, comment or let’s say a complaint about your enterprise, and it sits there, unanswered, for days, it will defeat the whole objective of engaging with your prospects and clients. With social media it is about generating AND maintaining a two-way conversation or dialogue. Very powerful when utilized properly. But the silence can be deafening when posts are delayed in being answered, or even worse, ignored.
So what about return on investment?
Ah, yes, the ROI question.
Although wanting to track your ROI is a entirely genuine concern, a lot of firms are struggling to answer that query so you happen to be not alone. There are approaches to test different offers and approaches, whether it is supplying coupon codes or newsletter sign-ups or Facebook-only sales, events, webinars, individual appearances, etc.
But what I inform company owners who are on the fence about using Facebook and social media is this: no matter whether you decide to invest the time, power, manpower and money into Facebook and social media or not, your buyers are currently there. With or without you.
Facebook Messenger’s New Location Features
Facebook is removing the confusing, slightly creepy often-on place sharing feature in Messenger for a a lot more explicit, one particular-time way to share where you are or will be. Location will no longer be a “second class citizen”, Messenger Head Of Solution Stan Chudnovsky tells me. Instead, Messenger has large plans for GPS attributes, saying “What we’re launching is the foundation of everything that’s coming.” Study complete report: http://techcrunch.com/2015/06/04/foursquessenger/#.lqdvll:ncVh
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