Are you tired of paying for visitors to your website? Paying for your traffic might bring fast results — provided you do it right — but it can also cut into your bottom line. The good news is that there’s an alternative to paid traffic: Read on to discover how to get organic web traffic.
What is organic traffic? If you look for your keywords in Google, you will usually get two types of results: Paid results — the ads along the right side of the screen and often at the top of the page as well, plus the regular listings.
It’s the regular listings, the ones that appear on that first page just because Google thought they’re the most relevant for the search term, that are referred to as “organic” search results. And the traffic you get from scoring at the top of those organic search results is called “organic web traffic.”
This sounds straightforward enough. But how do you get to the first page of Google so that people can find you? That can be challenging, depending on the competitiveness of your keywords or your niche. But with some strategic planning and possibly sweat equity, you can get to the top of Google for at least some relevant keywords.
Here are three things you can do that will help you get to the top of Google so you can get organic search traffic:
1) Pick good keywords that are not too competitive
2) Optimize your website for those keywords and provide relevant content
3) Build backlinks to your website for those keywords from “authority sites”
If you do these three things consistently and keep adding backlinks, you have a good chance to rank well for your keywords. And that means, that people will find your site when they type those keywords into Google’s search box.
And here’s a nice bonus: Organic search results actually have a competitive advantage over paid results. People know that the paid results are advertisements. While the regular results also include sales pages and may include questionable information, just the fact that Google served them up first gives them a bit of added credibility. And that means that people tend to check them out first. Of course, whether they’ll stick around and buy depends on what they’ll find when they do.