If you have spent any amount of time looking into advertising your business online, then you know there are all kinds of options available to you. All of them seem to be screaming that they are the best method, but the truth is that any internet marketing can be effective if you know how to use it. The two methods we’re going to compare are solo ezine advertising and safelist solo ads. First, let’s take a look at what each one is.
An ezine is basically a newsletter that is delivered to the subscriber’s computer via email. The ezine will cover one topic and appeals to those who are interested in the topic. Each issue of the ezine may contain ads, but such ads will be competing with other ads as well as the actual content of the newsletter. That’s where solo ezine advertising comes in. This is where the publisher of the newsletter will send your ad to all of their subscribers, without anything else competing for the reader’s attention.
Safelist solo ads are a bit different. A safelist is an email exchange. Everybody that signs up agrees to read email messages in exchange for their message being read. Readers click a special link within the email to prove that they have read the message, so they can receive credit. The more messages you read, the more people you can randomly send to. However, if you pay for a solo ad you can normally choose how many people will get it, or (at the highest level) have it sent to everybody participating in the safelist.
The big benefit of solo ezine advertising is that the newsletter covers one topic. Therefore, if you sell a related product or service, then you can be sure that you are targeting people that will be interested in your offer. Safelists typically don’t have any requirement as to specific topics, so the targeting of safelist solo ads is more tricky. Your best bet with safelists is if you’re selling something safelist users would want; such as information on how to make more money with safelists.
Another big difference between the two is that ezine subscribers are more likely to actually read each issue they receive. So when they receive your ad, they are more likely to spend time to read it, and consider your offer. Safelist messages, on the other hand are not typically read all that closely. Why not? Because most safelist users are only trying to build up credits to get more people to read their ads. So, instead of reading each message, they are just hunting for the link that will give them credit, and then they move on to the next one.
Does this mean solo ezine advertising is better than safelist solo ads, or vice-versa? Not at all. It just means that you should understand the pros and cons of each one before you use it to market your own business using either one, or both, of these methods.
Comedian Ron “Tater Salad” White first rose to fame as the cigar-smoking, scotch-drinking funnyman from the Blue Collar Comedy Tour phenomenon, but now as a chart-topping Grammy-nominated comedian and a feature film actor, Ron White has established himself as a star in his own right. White has always been a classic storyteller. His stories relay tales from his real life, ranging from growing up in a small town in Texas to sharing stories of his daily life to becoming one of the most successful comedians in America. All 4 of his comedy albums charted #1 on the BillboardTM Comedy Charts. He has sold over 14 million albums (solo and with the Blue Collar Comedy Tour), been nominated for two Grammys, and over the past 9 years (since 2004) been one of the top three grossing stand-up comedians on tour in America.
Ron White began performing comedy in 1986 and was quickly opening for legendary comedians Sam Kinison and Jeff Foxworthy. After eventually becoming a comedy club headliner, in 2000 White was asked to join the Blue Collar Comedy Tour alongside Jeff Foxworthy, Bill Engvall and Larry the Cable Guy. The show toured for over three years to sold-out audiences in over 270 cities and grossed more than $35 million. In 2003, Warner Brothers filmed the show, Blue Collar Comedy Tour: The Movie for a theatrical/TV/DVD/CD release. The film premiered as the most-watched movie in Comedy Central’s history. In 2005, the video Blue Collar Comedy Tour Rides Again was filmed and released on TV and DVD/CD.
In November of 2003, White released his breakthrough comedy CD Drunk In Public followed by his first one-hour TV comedy special They Call Me Tater Salad. The special had the highest viewership for a Sunday program in Comedy Central history. The DVD version was released in 2004 and reached #1 on the BillboardTM Comedy Chart. In 2005, White’s second one-hour special You Can’t Fix Stupid aired on Comedy Central to 4.5 million viewers, making it the third largest audience in Comedy Central’s history and the #1 show on primetime basic cable. The CD reached #1 on the BillboardTM Comedy Charts and remained there for 9 consecutive weeks. This success also earned White his first Grammy nomination. Ron received his second Grammy nod for the show Blue Collar Comedy Tour – One for The Road. In June 2006, Penguin Books released Ron’s first book Ron “Tater Salad” White: I Had the Right to Remain Silent…But I Didn’t Have the Ability, which landed him on the New York Times Best Seller List. In 2009, Ron released his 3rd album Behavioral Problems, which reached #1 on the BillboardTM Comedy Chart. In 2013 Ron’s 4th album, A Little Unprofessional, also reached #1 on the BillboardTM Comedy Chart. All of Ron’s DVDs are certified Platinum.
Ron has been a passionate supporter of the US military troops for more than 20 years, donating his time and resources. In 2008, he created an annual charity show Ron White’s Comedy Salute to the Troops. The profit from ticket/DVD sales is donated to the Armed Forces Foundation to assist troops and their families. Many of White’s celebrity friends have participated in these shows: Lewis Black, Dave Attell, Kathleen Madigan, Brian Regan and Rascal Flatts. In 2011, the show was recorded for TV/DVD and was the second highest-watched show on CMT that year. The taping location that year and the next was the historic Grand Ole Opry. In 2013 the show was recorded in Las Vegas and premiered March 2013.
As an actor, Ron White had supporting roles acted in the major theatrical films Horrible Bosses and Sex and the City 2. He also had a principal role in Jayne Mansfield’s Car (written/directed by Billy Bob Thornton), He is a co-Executive Producer of Bridegroom, a Linda Bloodworth–Thomason documentary, which debuted at the 2013 NYC Tribeca Film Festival and won the Audience Award.
In 2016, Ron White’s acting talents were showcased alongside Luke Wilson, Carla Gugino, and Imogen Poots, in music-industry veteran Cameron Crowe's Showtime series, Roadies. White played road-tested tour manager Phil in a critically praised performance.