Sony introduced the first e-reader – the brief-lived PRS 500 – in 2006, before Amazon’s 2007 Kindle made its debut, but the Kindle rapidly left the PRS 500 in its dust. In August 2009, soon after going back to the drawing board, Sony announced 3 new e-readers: the really standard Reader Pocket Edition, the a lot more sophisticated Reader Touch Edition, and its most current creation, the Reader Daily Edition, which was unveiled in December 2009.
The Everyday Edition is Sony’s 1st wireless e-reader, connecting users via AT&T’s 3G mobile broadband network to Sony’s ebookstore where they can readily access books, periodicals, and, so far, the Wall Street Journal, Financial Occasions, Los Angeles Times, Chicago Tribune, New York Post, Boston Globe, International Herald Tribune, and New York Instances. Wireless service is supplied with no direct charge to the buyer. Sony employed the launch occasion at the New York Public Library to highlight some notable new characteristics of the new e-book platform.
Reviewers give the Everyday Edition higher marks simply because of its 7-inch screen that displays up to 35 lines of text in portrait mode, related to a paperback book. The bigger screen is attainable since of the elimination of most physical controls, supplying as an alternative navigation with a touch screen, a first in the e-reader category. The user can make notes in the margins, turn pages, and highlight text utilizing either his fingertips or the integrated stylus pen. The device gives an E Ink Vizplex electronic paper screen with 16 shades of gray.
One more new function is Sony’s Library Finder application, enabling users to access their regional library’s e-book collection simply by getting into their ZIP code. They can “check out” e-books with their library card, download them to their Pc, then transfer them to their Reader. When the borrowing period ends, the e-book expires. No late charges! According to the write-up “An Introduction to Popular E-book Readers”, typically in order to acquire an e-book, you go to the online vendor of the e-book, pay and register your reader for Digital Rights Management protection, and download the e-book to the registered reader (Digital Book Readers). Considering that only the registered e-book reader can study this e-book, the author and the publisher are protected from piracy.
One more plus for the Everyday Edition is expandable storage. Like the Kindle, the device comes with 2 GB, but it involves slots for two added memory cards. The Every day Edition weighs just under 13 ounces and is about a half-inch thick. It retails for $ 399.
E-reader consumers ought to have broad options, said Steve Haber, president of Sony’s Digital Reading Enterprise Division. The devices will be obtainable in about 8,000 retail shops, and connect to several e-book retailers and libraries, he stated. “It really is all about access to content material … it is about expression, holding, touching and using the Sony Reader,” Haber added. “We want it to be a ubiquitous experience, not locked in – open, open, open.”
According to Forrester Research, Sony will close 2009 with about a 35 % share of the U.S. e-reader market place vs. Amazon’s nearly 60 percent. Forrester expects U.S. sales of e-readers to be about three million in 2009 and continue to grow subsequent year.