The e-commerce function is added to Facebook

The social network Facebook is joining hands with the start-up company, retainer and even the network competitors to make the Facebook page the shopfront of the retainers. We know now the individuals and wholesale electronics sellers login in the Facebook. Its 500 million users will be turned to the online purchasers. The added electronic commerce function Facebook is trying to attract the Delta Air Lines and J.C. Penney to sell the goods on its page. Its users can do some shopping and communication online. Last month, the managements have had a meeting with more than twenty enterprises. The vice president of Facebook said that he built a new cooperation group on the Facebook to help the retainers to open a shop the Facebook page and provide the user the tool to shop and chat. Facebook adds the e-commerce function to attract the user to visit the website and stay for longer time to creat higher advertisement sales volume. The Forrester Research Sucharita Mulpuru said it may turn the Facebook site to an online shop like e-Bay. “Now the consumers may feel unfortable to go shopping on the Facebook.” Mulpuru said, “But they will get accustomed to it later.” The Fischer group was established in November. He said, “Finally, we are responsible for creating more value for the users. We want to be creative.” Shopping and chatting The Fischer group and retainers jointly develop the software for Facebook to help the user to get the real time products comments and suggestions from the Facebook friends. Fischer said Facebook is also developing the analytical tool to make the retainer knew what products can attract the consumers. Now users can make use of the Facebook Credits virtual momey to buy the virtual products in the game. But the virtual momey should be exchanged by the real dollars. Fischer said Facebook hasn’t intended to make the consumers purchase the real goods with the credits virtual monney. In the e-commerce promotion of the facebook, Fischer gained the great help from Alvenda Company. The technology of the start up company located in Minneapolis helped many enterprises including the Hautelook and Delt. In August, Delta opened the shop on Facebook. And in November, HauteLook also opened the shop. In this month, J.C. Penny also adds the function on Facebook. The page turns to be shopfront Another company which helps the retainers to sell the goods on Facebook is the Payvment. Its developed software makes the Facebook page the shopfront. And it supports the online payment service by credit card and the Paypal of e-Bay. The CEO of Payvment Christian Taylor said 250 Facebook retainers will be added everyday. It owns 40 thousand retainers at present. And it offers 750 thousand pieces of goods including the natural cosmetic, costue jewellery and T-shirts. Link to the top retail website of the Facebook Even the competing websites also stand in line to link with the Facebook. In the passed years, the eBay and Amazon also link with Facebook. The shoppers on the Amazon website can also login in the Facebook.

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