People may wonder why this brand which produces outdoor jackets and gear, the North Face, is so popular these years. In the following parts, we will try to figure out how this brand has got the popularity and remains to be one of the world leaders of this industry.
The North Face outdoor company was founded in the 1960s by two outdoor enthusiasts. From that time, the company has been producing equipment for outdoor sports especially for the professional climbers and athletes. Although the company has gradually expanded its product line to include less extreme activities, the jackets are keeping on with the fashion trend and their stylish styles grab customers eyes. The simple looks of its products is a testament to the previous statement.
Although only the official sales records can indicate when and how the brand became a popular icon, we can easily induce how all this fame came about. In the late 1990s, a fashion trend known as the “wilderness chic” stormed high schools and college campuses, in which it was considered fashionable to be perceived as outdoor enthusiasts. The North Face Coats quickly caught on among young adults.
The North Face Women jacket was an easy choice. In order to provide durability and functionality, its products are made of high-quality materials. The basic aesthetics and small icon also convey a serious attitude. It seemed like the company didn’t feel the need for flashy designs to prove its worth. The combination of quality, simplicity, and attitude struck the right note with the consumers.
Just like any popular buzz or viral video, the “North Face” craze took a life on its own. As parents purchased jackets for their kids, positive feedback encouraged them to try the brand out for themselves. The North Face Jackets soon became a household name for outdoor gear. While many speculated the buzz to die down, the brand remains popular to this day, and for good reasons. Because the plain looks of the brand barely qualify as fashion, they are unlikely to go out of style. After all, nothing beats out vanilla. Simplicity and high quality are again the magic behind this popular icon.