Seems everybody is on Twitter these days. It’s not uncommon to visit a Web site and find a familiar blue chicklet enticing people to add a certain company, blogger, or friend to their expanding list of “twitterers” to follow. When one considers how effective this social network is in relaying news before it hits television (a recent California earthquake is a good example, as people in the are immediately posted their statuses during impact), who can blame companies for leaping onto the bandwagon?
That said, one might think relaying news and information in 140 character increments is simple and guaranteed to drive traffic to your Web site, but Twitter is a bit more sophisticated than that. Twitter users, too, tend to be choosy about whom they follow and what they relay to the world. Like other social platforms, Twitter is not immune to spam tactics, and as people grow wise to dubious practices, it’s important to know what to do to keep users interested in reading what you have to “tweet.”
How to Lose Followers
In reviewing comments by Twitters users, there are a few ways to easily cause followers to drop off the radar. They include:
Sending an automated message upon following: Not everybody wants to be hit with the hard sell immediately. Many people now regard the automated message as the first sign of a spam user, and may not stick around to read further messages.
Constant sales pitches: Take a look at a typical day of tweets. Do you tend to push more products than actually socialize? Especially for an account designed to look more personal than professional, this can be a turn-off for followers, especially those who aren’t tracking many Twitter users. Somebody reading the same message every two hours is going to give you a message by unfollowing you.
SEO spam posts: “I just landed five thousand Twitters followers, you can, too!” We’re starting to see these crop up – viral optimization posts that lead to links for various programs and books. In truth, you might visit the originator of the message to find he/she doesn’t have the alleged five thousand at all. As Twitter grows in popularity, so will attempts to monetize it, and if somebody receives enough of these messages they may say enough.
In short, use Twitter to communicate with followers, not to pressure them, and you may find you can grow readership and loyalty with this popular media platform.