Since it generates targeted responses quickly, ezine advertising is one of the best ways to advertise online. In this article we will be looking at three effective solo ad techniques that will aid you in getting the most out of your ad.
One underutilized tactic is to include a testimonial with your solo ad. If you can use real testimonials on your site why shouldn’t you be using them in your ads? It will make your ad more credible and increase the level of trust your readers have for you. You will find that there are many ads out there that are total garbage and look very spammy. You can use the support of a testimonial to make your ad stand out and get your readers to believe in the product or service you are supplying. It will provide the push your ad requires. Your solo ads should not be ads at all but more in line with presell pieces that present your product and its benefits and you should certainly avoid any hard selling. By using testimonials you will find that your conversions increase and that it is easier for you to get your point across. You can even go a step ahead and use these testimonials in the subject line of your ad.
You have to keep in mind that another vital element to your success with ezine advertising is testing. You will have to split test a number of ads to find the best performing one as this will guarantee the effectiveness of your advertisements. To see the response they get, you need to try running three or four ads in the same ezine. If you find that more people click through to your site on one particular ad, then that’s the one you want to keep. To find out which ezine offers the best results, the next step is to run the best ad in a number of different ezines. Once you have done this, you will have all the information you need to generate targeted traffic that converts as you will know which is the most effective ad and which is the best ezine.
Another important issue is to ensure that your website is profitable and is generating great results before sinking your cash into solo ads.A solo ad shouldn’t be used for testing but as a way the increase profit levels. PPC ads should be utilized to tweak and test various aspects of your site. Only when you have a satisfactory conversion rate and are making sales, should you consider investing in solo ads. While solo ads can send you lots of targeted visitors, there is little point to it if they aren’t converting. Do your homework, first, to make sure you are prepared for the new traffic that is going to come in. Since solo ads are usually sent out to thousands of subscribers at once, you can expect to have a surge of traffic in a very short amount of time. If you want to get a good return on your investment in your solo ad, you need to ensure that your site is set up to generate excellent conversions.
To make sure your ad doesn’t get stuck in one of those filters, make sure to spam-proof it. If your solo ads can’t make it past the spam filters, then there isn’t much point in you making an investment in the. You want your ads to be as efficient as possible, which requires you to make sure you avoid this situation.
We can see from this article that advertising in ezines is comparable to any other type of advertising. To guarantee the highest ROI possible you need to be taking the right action at the right time.
Roger Waters: Us + Them
Legendary performer and the creative genius of Pink Floyd Roger Waters brings his new “Us + Them” tour to Prudential Center on September 7. Performing music from his long career with Pink Floyd, solo projects and new tracks, Waters’ tours are known for immersive experiences. Tickets start at $55 & go on sale Friday, October 21 at Ticketmaster.com, charge by phone at 1-800-745-3000 at any Ticketmaster outlet & will be available at Prudential Center Box Office on Monday, October 24 at 11:00 am.