Tony Parker , the french basketball national team captain has become the latest global ambassador for Tissot.
The Famous Swiss company announced this good news on 21st September. The deal is the latest in a long history of sports endorsements from the famous watchmaker following agreements with other sports stars such as Manchester United striker Michael Owen, pioneering female IndyCar driver Danica Patrick, and world champion MotoGP racer Nicky Hayden.
Parker who is said to have earned as much as US$ 8 million from endorsements last year has now signed a deal with Tissot which is believed to worth around US$ 600,000, although on official statement have been released regarding the payments. It clearly shows the strategy of Tissot’s marketing as the acquire Tony Parker’s European roots and International recognition.
The French international has won the prestigious NBA Championship titles , remarkably three times from 2003 , 2005 and 2007. And he has also been on the NBA all star on all the three occasions. In 2007, Parker was announced as the MVP (Most Valuable Player) in the NBA finals, the first foreign-born player to receive the honour. Still the 28 year old highlights his involvement as a pro player in basketball was just destiny.
In 2009, its first year of collaboration with the International Basketball Federation (FIBA), Tissot was entrusted with the timekeeping and data handling for EuroBasket in Poland. Tissot’s involvement in basketball also appears destined to grow at a rapid rate. This year, the watchmakers were honoured with the same responsible role at the 2010 FIBA World Championship for men in Turkey, which was eventually won by the USA after a thrilling game in which we the saw the host nation reach the final. Tissot takes on that role again at the FIBA World Championship for Women which gets underway on Thursday in the Czech Republic.
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