The Internet is growing in numbers too big to imagine and new strategies and methods are created daily to help Internet marketers bring in traffic to generate sales. In spite of all the new strategies being touted by this or that guru, solo advertisements in targeted ezines still remains a force to be reckoned with. Solo ads are more than simply effective; they also generate results fast. It takes a lot of time, energy, and effort to get natural traffic from search engine results. For this reason, ezine advertising is a great choice for any online marketers but especially for beginners. These three tips will help you make the most of your ezine advertising efforts.
Firstly, you need to ensure your website is prepared before you run your solo ad. This means making sure your landing page will convert well. It would be a waste to send all those targeted visitors over to a landing page that won’t convert into sales. If you can’t write copy that converts, consider hiring a copywriter to create it for you. Posting your ad can wait until these things are done. Building a website that converts is your priority.
Your solo ad needs to be crystal clear. Keep in mind that many people skim so use bullet points to make the copy of the ad easy to scan. Big blocks of words can be difficult to read; bullet points allow you to call attention to key factors. Highlight the benefit of your product in the ad you create. The ultimate goal, after all, is to increase your rate of conversion so you can enjoy a higher return on your investment.
A big part of succeeding with solo ads is testing various subject lines to see which gives the best response. The email’s subject line will definitely influence the open rate. So in order to see a high open rate, work on finding which subject lines get high responses. If you choose a subject line that isn’t compelling enough, people won’t open your email at all, which will waste your ad. Your subject line should be enticing enough that people feel compelled to open the email and want to learn more. You’re delivering a bigger impact with a powerful subject line.
You can make solo ads even more effective for your marketing needs if you follow the tips above. Ezine advertising is not rocket science; you can literally have your solo ad up and running by tomorrow, and start seeing results. However, just keep in mind that in order to make your ad successful, you will have to choose the right ezine.
with John Bradley, Campdogzz
Tim Kasher of Cursive and The Good Life released his new solo album No Resolution on March 3rd, 2017 via 15 Passenger, the new label owned and operated by the members of Cursive (Kasher, bassist Matt Maginn, and guitarist/vocalist Ted Stevens). Earning press attention from outlets including All Music Guide, The AV Club, Brooklyn Vegan, CLRVYNT, Ghettoblaster, Impose, Noisey, Paste, PunkNews.org, and Stereogum, among others, the album is the natural continuation of Kashers constantly evolving body of work.Kasher will be touring as a five-piece band in support of No Resolution, with instrumentation including cello, violin, vibraphone, keys, bass, drums, and trumpet. Kasher and his band are known for engaging live shows, balancing his irreverent wit and charm against a back drop of songs that range from somber beauty to raucous revelry. He pulls songs from the new and amazing No Resolution and his previous solo albums, The Game of Monogamy and Adult Film. Theres often a few of his songs from his other bands, The Good Life and Cursive, woven into the mix as well!Kasher is known for pushing musical boundaries throughout his career whether hes switching up sounds between his bands and solo LPs, crafting intricate concept albums, or transforming songs originally conceived as a soundtrack for his self-penned screenplay into a standalone album (The Good Lifes 2007 release Help Wanted Nights). No Resolution is his most cinematic creation, a moving and cathartic collection of soundscapes that feels more like a suite of movements than a standard pop album, complete with instrumental breaks conjoining the nine songs. Fittingly, the 15 pieces will be featured in Kashers directorial debut film of the same name, which he also wrote, to be released later this year. Across the albums strong story, the characters an engaged couple on the brink of a break up grapple with the specific and the broad, including the restlessness of adulthood and smothering external pressures; relationships in various states of transition and the walls built within them; distrust, indecision, and despair; and the existential anxiety that drives a deep need to leave a mark on the world. Filled with lush arrangements that include piano, vibraphone, organ, trumpet, synths, and various strings, the album is some of the most beautiful and finely orchestral music from Kasher, yet it is also his most subdued and understated work.