Do you want to increase your customer base? Do you want to increase your profits and return on investment (ROI)? One of the best ways to increase your company’s sales is to start an effective email marketing newsletter. Let’s look at some of the most important things to consider when first launching out.
Content and Scope
When writing your newsletter, be sure not to try and overload the reader with excessive information. Keep it short, sweet, and to the point. Focus on one thing, and learn to save some things for the next newsletter. Keep your newsletter marketing e-mails roughly between 500-750 words in length. And be sure to promote your newsletter to those who don’t subscribe by placing opt-ins on your website.
But remember, there’s a fine line between aggressive campaigning and spamming. Spam is unsolicited mail which the recipient considers harassing and unwelcome. Spammers are synonymous for being unscrupulous and willing to do anything to make a dollar. That’s not a reputation you want for your company, so be sure to steer clear of practices such as this.
Make Sure Communication is a Two-Way Street
What’s the point of an electronic newsletter if you don’t garner feedback from your constituents? Why not just stick with a paper newsletter? The whole beauty of electronic messaging, besides saving trees, is that the person you communicate with can communicate back. Any business has things that it does that customers just don’t care for. Many of those things you probably aren’t aware of. Feedback allows you to stay on top of things. Besides that, just being able to speak with your company directly generates a certain bond or trust that will help you down the road. If I feel like I play a part in a company’s decision-making, I’m much more likely to stick with their services and products. So be sure to openly encourage feedback and thank those who do it.
When It’s All Said and Done…
In the end, however, it’s not about the content, scope, or feedback of your newsletter. It’s the products and services you offer. A wise man once said, “The best ad is a good product”. Indeed, no e-mail marketing newsletter can properly substitute for a winning product. Make sure you sell high-quality goods accompanied by great customer service, and with the help of a well-conceived email campaign, your company will have the right recipe for boosting sales.