In Part 1 of this article series, we discussed what a solo ad actually is and one method of buying them. In this article we will look at the other method of sending solo ads using Ezines.
As every online marketer knows, it is vital to build a list of potential customers and buying customers to whom you can sell your product and services. To sell your products and services, you need to these customers to your website and one of the most effective ways to drive traffic to your website is with solo ads. For a more detailed explanation of how a solo ad works, please refer to Part 1 of this article.
Ezines are basically online newsletters or magazines sent to subscribers by email. There are small ezines with a few hundred subscribers to large eznies with hundreds of thousands subscribers and there are topics on just about everything
The great thing about solo ads with ezines is that you can reach a large number of people who you already know have an interest in your product or service. The ezine publisher will send out your solo ad independently of the ezine itself.
It is a really simple way to send out a campaign to a target audience. Find the right ezine that is related to your product or service, write your copy, pay for solo ad and the publisher will send it out to their subscriber list. And you know in advance they are interested in what you offer! Basically, you are using the ezine publisher’s list to boost your own list. The publisher already has a list on many subscribers and when he sends out your message it is, in effect, the publisher endorsing you and your business to his subscribers.
As there are so many ezines available, before you buy your solo ad campaign, you have to check that the ezine is right for you. Do visit the publisher website and look at past editions of their ezine. Also, subscribe to their mailing list and read a few issues. If the ezine is aimed at your target audience it should be relevant to you and if it is not, why should it be relevant to your potential customers? You have to sure that it is a quality publication that subscribers will look forward to receiving as your solo ad will be seen to come from the publication – not you.
Finding your way through the sheer number of ezines available can be a lot of hard work. If you want to save time and find proven lists there are a number of ezine directories available online. Some provide not only all the research, prices and lists you need but also non-ezine advertising resources, marketing advice and consulting services.
With any solo ad, whether it is sent via an online marketers list or to an ezine subscriber list, you must ensure that your ad is well written with clear benefits so that the reader will click on the link within your text and provide you with their name and email so that they can be added to your prospect list.
with Juvenile, DJ McFly, ON THE PEORIA RIVERFRONT
Nelly's 7th studio album album M.O. featuring guest appearances by Nicki Minaj, Pharrell, Future, T.I., 2 Chainz, Florida Georgia Line, Daley & more, is available now: Cornell Iral Haynes Jr. (born November 2, 1974), better known by his stage name, Nelly, is an American rapper, singer, songwriter, entrepreneur, investor, and occasional actor from St. Louis, Missouri. Nelly embarked on his music career with Midwest hip hop group St. Lunatics, in 1993 and signed to Universal Records in 1999. Under Universal, Nelly began his solo career in the year 2000, with his debut album Country Grammar, of which the title-track was a top ten hit. The album debuted at number three on the Billboard 200 and went on to peak at number one. Country Grammar is Nelly's best-selling album to date, selling over 8.4 million copies in the United States. His following album Nellyville, produced the number-one hits "Hot in Herre" and "Dilemma" (featuring Kelly Rowland). Other singles included "Work It" (featuring Justin Timberlake), "Air Force Ones" (featuring Murphy Lee and St. Lunatics), "Pimp Juice" and "#1".With the same-day dual release of Sweat, Suit (2004) and the compilation Sweatsuit (2006), Nelly continued to generate many chart-topping hits. Sweat debuted at number two on the US Billboard 200 chart, selling 342,000 copies in its first week. On the same week of release, Suit debuted at number one, selling around 396,000 copies in its first week on the same chart. Nelly's fifth studio album, Brass Knuckles, was released on September 16, 2008, after several delays. It produced the singles "Party People" (featuring Fergie), "Stepped on My J'z" (featuring Jermaine Dupri and Ciara) and "Body on Me" (featuring Akon and Ashanti). In 2010, Nelly released the album 5.0. The lead single, "Just a Dream", was certified triple platinum in the United States. It also included the singles "Move That Body" (featuring T-Pain and Akon) and "Gone" (a sequel to the 2002 single "Dilemma" in collaboration with Kelly Rowland).Nelly won Grammy Awards in 2003 and 2004 and had a supporting role in the 2005 remake film The Longest Yard with Adam Sandler and Chris Rock. He has two clothing lines, Vokal and Apple Bottoms. He has been referred to by Peter Shapiro as "one of the biggest stars of the new millennium", and the RIAA ranks Nelly as the fourth best-selling rap artist in American music history, with 21 million albums sold in the United States. On December 11, 2009, Billboard ranked Nelly the number three Top Artist of the Decade.