The best time to launch a bumper sticker company is throughout the fair weather seasons, or just in advance of common political elections in your region. After established, however, the company can, and should sustain itself year round.
The selling “keys” to this type of advertising are essentially the exact same as those enumerated for “word of mouth” advertising. You’ve got people all more than town spreading the word – talking about the advertiser. And these folks are saturating the region with the advertiser’s name and message wherever they go.
It’s effortless! It’s simple! And it operates! Compared with other, far more conventional advertising approaches, bumper sticker marketing is very low in expense.
One particular of the tricks of the trade is in making use of short, snappy, even humorous slogans or telegram styled messages. For instance: Anderson’s Cafe – 6th and Major – That is where I am going – How about you? Yet another idea is to make the lettering on the bumper stickers luminous to the headlights of the cars following. Most crucial, be positive to make your lettering straightforward to study, and the message easy to comprehend at 1 glance.
In fact, you could start off at the front of the yellow pages in your phone book and probably in no way run out of areas prepared to be sold on your program of bumper sticker marketing. Some of the far more classic areas to sell this sort of advertising contain:
Physical Fitness Clubs
Radio & Television Stations
Insurance coverage Businesses
Auto Repair Shops
Particular Local Events
The crucial issue is to constantly be creative in your promoting efforts. Always show the prospect how his company can develop from marketing in the manner you propose, and how your strategy is a lot more positive, a lot more responsive, and reduced in price than the far more classic marketing.
Don’t forget, too, the cleverer or “catchy” the message on the bumper sticker, the more it will make individuals speak and respond. For ideas along these lines, go back to the yellow pages of your phone book and read all those quick, crispy one-liners.
Remember also that marketing is a form of “brainwashing” and the far more people see the message, the stronger that message is imprinted in their minds. As a result, when they need to have or are in the marketplace for the services or product supplied by the advertiser, they will swiftly refer to the strongest, easiest-to-recall marketing message in their minds. And that, of course, signifies that if the prospect sees a specific advertising message on the bumpers of the automobiles in front of him day following day, when he’s ready to buy, that particular advertiser will be the 1 he will patronize.
You can expand this business to incorporate magnetic signs on the sides of automobiles, saddle-back indicators on the back of automobiles, and even indicators in the yards in residential neighbourhoods. As I’ve explained in this report, line up your “approach of exposure,” determine your costs and then go soon after the advertisers. It can be a very effortless way to achieve real wealth and independence for your-self.